What is RSS - For Marketers

Written by Rok Hrastnik

Continued from page 1


The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.

It’s just like subscribing to e-mail newsletters, only that there’s no e-mail involved … and consequently no spam or spam filters.

But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.

RSS aggregators are special tools that can take an RSS feed and display it torepparttar end-user. They come in many different forms and flavors, butrepparttar 135876 most popular are desktop applications and web readers.

Inrepparttar 135877 case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) onrepparttar 135878 other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

After installing an RSS aggregator or registering at a web-based RSS aggregator web service,repparttar 135879 user needs to proactively addrepparttar 135880 link to your RSS feed in torepparttar 135881 aggregator to view your content.

Every time you update your RSS feed by adding new content items torepparttar 135882 RSS file,repparttar 135883 user is notified of that through his RSS aggregator, makingrepparttar 135884 content immediately available to him, without it having to face any SPAM filters and other barricades onrepparttar 135885 way.

And, forrepparttar 135886 best part, most RSS aggregators are free to use, so there’s really no excuse to not get started today. And byrepparttar 135887 way – so are quite a few RSS publishing solutions!

Yes, RSS isrepparttar 135888 free way of getting your content delivered every time.

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5

Shopping Carts For The Faint Of Heart

Written by T. O' Donnell

Continued from page 1

Has a nice little wizard-based set-up. If you have a lot of items in your shop, this is an option worth checking out.

This is a very valuable feature. A person who's set up CGI scripts before will getrepparttar most out of this. Supports a wide range of credit-card processors and shipping services.

Bad points: It's ugly, awkward, and uses JavaScript too much.

7. WebGenie Shopping Cart Pro (commercial) - http://www.webgenie.com

A simple, wizard-based option. Uses Javascript a bit, butrepparttar 135775 main work is done by CGI scripts. It savesrepparttar 135776 credit card information on your server.

It's for someone who hasn't set up a CGI script before. Expensive for what you get, but it works. Option to buy it on hire-purchase.

8. Actinic Catalog (commercial) - http://www.actinic.co.uk

Most suitable if you have lots of items in your store. It's a 'wizard'-based PC program; you type in your information, andrepparttar 135777 program sets uprepparttar 135778 store.

You should set uprepparttar 135779 default store as-is, then customise it later. Supports a wide range of credit-card processors and shipping services. A little complicated for an internet newbie; there's quite a lot in it.

9. Order Maven (commercial) - http://www.briggsoft.com

A clever little program. It's a standalone Windows executable, whichrepparttar 135780 customer downloads. The customer starts it up, choosesrepparttar 135781 product, enters their details, and sends off their order like an email, withrepparttar 135782 credit card details encrypted. It costs $29.00 atrepparttar 135783 time of writing. No secure server or order page needed; it's all done onrepparttar 135784 customer's PC at their leisure.

You need to customise it. Make sure you write your mail server URL intorepparttar 135785 code. Forrepparttar 135786 customer,repparttar 135787 order module is a 160kb download.

NOTE: Try to avoid carts that use cookies and javascript only, or that tie you into only one secure server and credit-card processor. Also avoid web-based services that you lease only. They can go out of business, leaving you flat.

Having readrepparttar 135788 above you should have eliminated quite a few programs from your shopping list. They either won't work properly with all browsers, or they won't encrypt your order, or they want to tie you into their manufacturers' secure order system at $40+ per month.

Another option is to get a bespoke system set up for you by a specialist company. These cost thousands of dollars. Aren't you glad you read this far?

About the author: T. O' Donnell (http://www.tigertom.com/web-designer-london.shtml) is an ecommerce and web site design consultant in London, UK.

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use