It is important that you have a good link exchange strategy in place and a process to manage reciprocal links. Don’t link to a web page if they are not linking back to your web page. Link exchange campaigns require your attention and monitoring. You can perform link exchange management manually or you can use a computer program that will do it for you.

There are a number of good programs that perform link exchange management functions. However, there are some programs that do a poor job. For example, some management software programs will perform automated search engine queries to harvest prospects that are not relevant for linking to your web page. Do not use “link farms” in your link exchange campaign. These sites provide hundreds of non-relevant links with no meaningful content to your site that search engines can detect and potentially use to ban or penalize your site.

The vast majority web site owners that participate in a link exchange program do not understand issues and benefits of exchange. As a result, they do not maximize potential value to be gained from link exchange. Learn and implement proper strategies and your web page will potentially benefit from improved search engine ranking and increased targeted and qualified visitors.

Every web site that provides links to other web pages should have a links page. Your links page will be an excellent resource for visitors to your web site. Your web site will be more helpful and credible to your visitors if you provide useful and relevant links on your links page. You can start utilizing power of your links page when it becomes a service to your visitors rather than a tool to obtain higher search engine ranking.

You need to categorize your links if you have a lot of outgoing links. Don’t try to put all your links on one links page where it has appearance of a link farm (i.e., no valuable content or relevance) to search engines that want to index page. Create a useful links page that shows only link categories with separate links that take your visitor to an individual link page for each category. The intent is to provide a resource for your visitors that is useful and can be easily navigated. Search engines love this type of structure that they can fully index.

The incoming links to your web page and outgoing links to other web pages should be structured in a clear manner. Provide your link exchange partners with exact HTML code to be included in link on their web page. This code should include your URL, your anchor link text with appropriate keyword or keyword phrase and a concise description that incorporates your web site name and appropriate keyword or keyword phrase.

=================================== Copyright (C) 2004 F. Terrence Markle – All Rights Reserved Get my F.R.E.E multi-part series on generating targeted and quality traffic to your web site. http://www.QuikSystems.com/WST/TrafficSeries.htm

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This doesn’t just apply to individuals, it also applies to companies who use services of vendors and, through bad planning, overextend company resources and write off vendor’s bill to bad debt.

What about individual who agrees to be at a meeting place at a specific time and due to bad planning shows up late? Have you ever wondered how much money this can cost in lost production time? Figure a staff meeting where there are going to be 10 people in attendance and meeting is 15 minutes late getting started -- that could literally cost company thousands of dollars in lost productivity over period of a year.

Or how often are people trying to get something for nothing? Interestingly, these very people want to get paid for their services and yet, they are constantly looking for ways to get free services from others.

On other hand, there are so many people who live with utmost integrity and their life seems to work pretty well. They are people who can honestly look in mirror and say, “I feel good about decisions I have made and actions I have taken.”

What is your IR? Take this simple test. Do you follow through on agreements? Do you deliver more than expected in your transactions? Do you honor your creditors need to get paid on time? Does your reputation help you or hinder your position in market?

Your integrity reading can be one of most powerful marketing tools you can have. After all, word of mouth marketing is greatest marketing strategy of all. What is word around town about you?