Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks at more than sheer volume of votes a page receives, however. Google also looks at page that casts vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.

How can you improve your PageRank?

By getting votes from important pages (or, links to your web page from other web site pages that themselves have a high PageRank).

You can also be sure to include plenty of relevant, useful, fresh text in your pages. This is useful for Google, since you are providing information for search engine to index, and it is useful for people who visit your web site too.

A few things to keep in mind when starting your SEO Journey:

1. Make sure you use HTML Links. Some designers want to use beautiful image map links from their home page. Although this looks great, it does not help you with search engines. Place links on your pages to various pages to help not only search engines find your pages but your visitors as well.

2. Frames...Well this is a hard one. Not only can some people not see frames, search engines have a hard time with them as well. Also, what if your customer stumbles into one of pages and does not see frames? Just stay away from them all together.

3. DO NOT SPAM. Let me repeat this again. DO NOT SPAM. Spamming in any form is wrong. Most people consider spam as only used with emails. Wrong again unfortunately. Spamming will backfire on you. If search engines pick up on fact that you are spamming, they have and will penalize your site.

Here are two examples of spam. a. Content Spam Data within a part of a Web resource designed for humans where that data is designed only for search engines to see b. Meta Spam Data within a Web resource that describes that resource or another Web resource inaccurately or (when data should be readable by humans) incoherently

Take your time when it comes to your websites SEO. Make small changes and watch your rankings. If you move up, great! Make more changes. If you move down, undo undo undo. Always keep records of changes you make so you can easily track what worked and what did not work for your site. Remember, we are in this for long haul. Do it right first time and make it last.

Shawna Fennell is the owner of 1 Choice 4 YStore. A company dedicated to helping Online Stores. Please visit http://store.1choice4ystore.com For free advice and tips on SEO, Marketing, Design, and much more. You can also sign up for daily tips at http://blog.1choice4ystore.com