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So now you have an easy to remember address, your business site has ample space and bandwidth to make sure it's always available, what else could you do to improve it?
Well how does it look when it opens in your browser?
There are some terrible examples of business sites around, but yours needn't be one of them.
Here is a basic checklist for your website.
Does your site resemble a Banner farm? Let me clarify that a bit, do you have too many banners either selling other products, or to try to create traffic through banner exchanges? Either way they will slow down your site, and distract your visitors. Lose banners, and add some content about your products and look for traffic from other sources. Are words Poorly spelt? It's up to you to proofread your website copy, and even pros can make mistakes. If your website has spelling mistakes your customers are going to think you don't care or worse aren't smart enough to be able to advise them properly.
Does it all make sense? Sometimes, a comma, or other punctuation can change whole context of your sentence. Make sure you read every line back, and that it all reads as you want it to. Then get someone else to check it again. My own proofreader is my wife, and she spots plenty of mistakes before I publish, and make a fool of myself.
Lastly, how do you tie it all together into a nice good looking package? If you are like most small businesses, you won't be able to afford high prices of web designers big boys use. It is however still possible to have a an eyecatching webdesign for little cost by using templates.
A great source of low cost professional looking templates can be found at http://www.cashinonline.info/info/sitetemplates.htm If you don't know about website building and html, it's worthwhile learning basics and/or using a free wysiwig editor with template you buy. If you don't want to do that, you can always find someone who is doing a course on website design at a college who may do it for low cost or even free as part of their coursework, or portfolio for when they're looking for a job afterwards.
So go take a look now and see what your website is saying about your business, and use this article as your guideline to a better looking online presence. It doesn't have to be expensive to look professional, and it will make your potential customers more likely to do business with you.
BIO Doug Titchmarsh runs several sites including http://www.cashinonline.info and http://www.titchmarsh.com and publishes an e-zine for marketers online and off which you can get by sending an email to firstname.lastname@example.org