Last Tip

It is more than likely that your keywords and phrases are already in body text. A good way to establish a list of phrases is to print your web pages. Then underline key phrases on that page. Then include those key phrases in your title, meta description and meta keywords. If you keywords are not mentioned twice or more on your page you have two options:

do NOT include them (well simply because if your keywords are not mentioned often enough in body text you will not get a high listing for that keyword). adjust text on your page to include these keywords.

Remember NOT to throw a load of keywords onto one page, there are plenty of other pages on your web site that you can include other keywords. Too many keywords on one page may be penalized and including same keywords on multiple pages may also be penalized.

Conclusion

After reading all that you are probably thinking "now I know why I just submit my site with a submission tool and hope for best, I haven't got time for all that algorithm stuff". However remember that page optimization and then search engine submission could save you thousands of dollars or pounds in marketing spend.

3) DESCRIPTION- Placed inside meta tags and looks like this;

Once again you'll want to repeat your most important keywords 3 or 4 times max and limit total length of tag to between 20-25 words. Make sure it sounds good as many times this is what shows up in search engine results page and you want to entice people to click through to your site.

3) TEXT- Many search engines will concentrate on first 250 words of your text when looking for keyword relevancy/ density. Try to work your most important keywords into text as much as possible to give yourself a boost.

For search engines that don't use meta tags they will choose part of your text as description that shows up in their results page, so make it good.

Remember these tips will help your site when being indexed by search engines. They are not a "magic pill" and will not put you in top 10, that's a topic for another article. But by keeping these guidelines in mind and adhering to them your site will stand a better chance with search engines. To learn more about search engines and how they work visit http://www.searchenginewatch.com/