What am I doing with YOU, anyway?

Written by Neva Howell

Continued from page 1

If you can considerrepparttar idea that relationships are mirrors, and that part ofrepparttar 131093 responsibility of being in one is to clear and heal past hurts, release limiting beliefs based on past experience, and openrepparttar 131094 heart that has been closed by past damage, then it is easy to see why our closest relationships arerepparttar 131095 most challenging. If one ofrepparttar 131096 partners doesn't wantrepparttar 131097 lesson presented, it makes for a tedious path. If both resist, it is an exercise in futility and a choice to walk through life in chaos and conflict. Though it is hard to believe anyone would make that choice,repparttar 131098 reality is that many of us find it easier to argue and defend our position than to get torepparttar 131099 bottom of what is really bothering us.

In our most intimate relationships, many of us are finding that we can no longer insinuate, imply or suggest what we mean. At a certain point, telepathic communication between two people becomes so strong that any dishonesty or hedging will only add fuel torepparttar 131100 fire ofrepparttar 131101 ego and make trust harder to accomplish. If you doubt this, think how many times you complete each other's sentence or know when something is botheringrepparttar 131102 other person, even though they may have said nothing directly.

For healthy relationships, direct and honest communications ultimately become imperative, and no where are they more important than in our most intimate, close relationships. We must begin to say what we mean, and mean what we say.

Of course,repparttar 131103 other side of communication involves listening. For many of us,repparttar 131104 mental activities are so active that we have to re-learn how to hear what someone is saying to us. Listening is a fine art, almost a lost art. To completerepparttar 131105 circle of clear communication, we must be willing to hear what our partner is saying, apart from any immediate response we might wish to insert.

Learning to let someone completely "have their say" without interruption is a challenge in this fast-paced, action-oriented society, but it is crucial to good relationships. It has been my experience that, as long as I am mentally defending my position, I hear very little of whatrepparttar 131106 other person is trying to say.

Neva Howell is a spiritual lecture, workshop facilitator, wellness counselor and visionary writer. To vist her health and spirit portal, go to http://www.healthynewage.com

Book Summary: EVEolution

Written by Regine P. Azurin

Continued from page 1

4. Market to her peripheral vision and she will see you in a whole new light. Women are attentive torepparttar small details men miss. They will go out and shop for that suit they saw on Diane Sawyer last night while watchingrepparttar 131091 news. Starbucks is one company that is EVEolved all around. The female customer can enjoy her coffee in a bright, clean place with a well-stocked restroom (a must if you want to attract women) and she can purchaserepparttar 131092 in-house music on CD or a cookie for her toddler in tow. Work onrepparttar 131093 subtle details surrounding your brand,repparttar 131094 store music,repparttar 131095 way your menu is designed,repparttar 131096 uniforms of your waitresses or sales representatives. She will more likely notice these things than if you assault her with aggressive advertising or bothersome phone calls. .

5. Walk, run, go to her, secure her loyalty forever. The Avon lady was justrepparttar 131097 first step. She was born in an age when women stayed at home because they were mainly housewives. Today, women donít want to make that extra trip torepparttar 131098 grocery or salon because they are simply exhausted. If you can provide her quality service at home, atrepparttar 131099 times when she is at home, your brand will be indispensable. Why not supply her groceries on a monthly basis? Go to her, because frankly, she doesnít haverepparttar 131100 time to go looking for you.

6. This generation of women consumers will lead you torepparttar 131101 next. Practicerepparttar 131102 brand-me-down approach. The detergent a woman uses is most likelyrepparttar 131103 brand her mother always used. Household names are what they are because women runrepparttar 131104 household. In Asian markets where family ties are strong,repparttar 131105 brand-me-down approach will definitely sell. Attaching a brand torepparttar 131106 name Mother will have a strong identification with quality and trust. Hold motherís day events or family day events and strengthen your commitment to her.

7. Co-parenting isrepparttar 131107 best way to raise a brand. Ask her how she feels, what colors she prefers, how does she think she can be served best? When wasrepparttar 131108 last time you asked her for feedback and actually responded by redesigning your product?

8. Everything matters Ė you canít hide behind your logo. Women look for integrity in a brand. Fromrepparttar 131109 way you treat your employees, your CEOís personal life, to issues like animal testing, environmentally sound practices, and raw materials sourcing. You need to walk your talk and back up your claim. Women donít simply look for value in a brand. They look for Values.

By: Regine P. Azurin and Yvette Pantilla http://www.bizsum.com "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs Mailto: freearticle@bizsum.com

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