What Your Web Designer Isn't Telling You

Written by Kalena Jordan

Continued from page 1

Not many web design firms know how or have time to optimize a site successfully, no matter what they tell you. They might feel it is outside their core business, or they might believe it is not part ofrepparttar "design process". Consequently, your site can be launched for many months withoutrepparttar 128047 search engines having any idea it exists. Some web development firms donít include evenrepparttar 128048 most basic META tags in your site code when building it. Or those that do include META tags without close consultation with you, resulting inrepparttar 128049 wrong search terms used and poor performance. This is quite typical! Remember that search engine optimization is a relatively new science and requires both client interaction and constant monitoring to be successful.

The bottom line? If your designer canít show yourepparttar 128050 high rankings theyíve achieved for other clients, they wonít be able to optimize your site properly. Search engine optimization (SEO) specialists have sprung up to fillrepparttar 128051 need for these services. Many SEO's will work either directly with you or with your web site designer to ensure your site getsrepparttar 128052 exposure it deserves inrepparttar 128053 most popular search engines and directories. Find a specialist with a good track record and reaprepparttar 128054 results.

Remember, search engine users generally only explorerepparttar 128055 first 10 or 20 sites inrepparttar 128056 search results. If you site isn't inrepparttar 128057 top 20, you won't be found, it's as simple as that. Always include search engine optimization into your marketing budget or your site could be as effective as a billboard atrepparttar 128058 end of a dead end street.

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com

The 5 Most Common SEO Mistakes

Written by Kalena Jordan

Continued from page 1

Also, search engine algorithms have become smarter and are now checking that sites contain highly relevant content before including them in their index. If you expect to rank well for a particular keyword or phrase, itís not too much to expect to find that keyword or phrase within your site is it?

4) Submitting to 1,000 Search Engines

I love this one. Iíve lost count of how many banner ads or web sites Iíve seen boasting "Weíll submit your site to 1,000 search engines!" I canít believerepparttar hype is still prevalent that you need to submit a web site to thousands of search engines in order to receive traffic. This is just NOT TRUE.

In fact, studies show that approximately 90% of search traffic still comes fromrepparttar 128046 10 major U.S. search engines and directories (listed here: http://www.high-search-engine-ranking.com/List_of_Search_Engines.htm ). Companies that advertise submission to thousands of search engines are usually including in that list minor engines or directories that utilizerepparttar 128047 databases of major engines anyway (so donít require submission) or a large number of Free For All (FFA) sites. Submitting your site to FFA pages can damage your siteís reputation inrepparttar 128048 search engines, because they consider FFA sites to be of very low quality and utilizing spamdexing techniques in an attempt to falsely inflate a siteís link popularity. Iíve even seen examples of sites being banned from a search engine for having their pages listed on FFA sites by ill-informed webmasters withoutrepparttar 128049 site ownerís knowledge.

If you are targeting specific geographic markets, you might like to submit your site torepparttar 128050 most popular regional search engines in those countries, butrepparttar 128051 fact is that most people worldwide continue to userepparttar 128052 U.S. versions of search engines such as Yahoo and AltaVista despiterepparttar 128053 fact that there are local versions available. The bottom line? Get your site listed onrepparttar 128054 10 most popular search engines and directories and you will haverepparttar 128055 major worldwide traffic sources covered.

5) Resubmitting Too Soon and Too Often

So youíve optimized your site and submitted it torepparttar 128056 most important search engines. But itís been three weeks and you havenít received any traffic. Time to resubmit, right? WRONG. Depending onrepparttar 128057 search engine, they can take up to twelve weeks to include your site in their index. Each search engine and directory work to their own time frame. You need to check their average submission times (a chart is here: http://www.high-search-engine-ranking.com/search_engine_indexing.htm) and be patient.

So when youíre in, what then? You should regularly submit to ensure youíre ranked above your competitors, maybe once a month or once a week, right? WRONG AGAIN. Once youíre in a search engineís database, there is no need to resubmit your site. Itís pointless actually, because they already know about your site and their robot is scheduled to revisit and reindex all sites inrepparttar 128058 database on a regular basis. Resubmitting wastes everybodyís time and can actually get your URL permanently banned from a search engine for "spamdexing".

The only time you need to resubmit your site to a search engine is if your URL changes or if your domain suddenly drops out of their database entirely. NOT if your ranking drops, NOT if your content changes, but ifrepparttar 128059 domain is actually nowhere to be found inrepparttar 128060 index (this can happen from time to time asrepparttar 128061 search engines Spring clean their databases). A good SEO will monitor your rankings regularly (monthly is fine) and only resubmit when absolutely necessary.

So those arerepparttar 128062 five most common SEO mistakes. Any sound familiar? Donít worry, youíre in good company. Now that youíve recognizedrepparttar 128063 problem areas and are better equipped withrepparttar 128064 correct information, youíll be able to reverserepparttar 128065 damage.

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com

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