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Also, search engine algorithms have become smarter and are now checking that sites contain highly relevant content before including them in their index. If you expect to rank well for a particular keyword or phrase, itís not too much to expect to find that keyword or phrase within your site is it?
4) Submitting to 1,000 Search Engines
I love this one. Iíve lost count of how many banner ads or web sites Iíve seen boasting "Weíll submit your site to 1,000 search engines!" I canít believe hype is still prevalent that you need to submit a web site to thousands of search engines in order to receive traffic. This is just NOT TRUE.
In fact, studies show that approximately 90% of search traffic still comes from 10 major U.S. search engines and directories (listed here: http://www.high-search-engine-ranking.com/List_of_Search_Engines.htm ). Companies that advertise submission to thousands of search engines are usually including in that list minor engines or directories that utilize databases of major engines anyway (so donít require submission) or a large number of Free For All (FFA) sites. Submitting your site to FFA pages can damage your siteís reputation in search engines, because they consider FFA sites to be of very low quality and utilizing spamdexing techniques in an attempt to falsely inflate a siteís link popularity. Iíve even seen examples of sites being banned from a search engine for having their pages listed on FFA sites by ill-informed webmasters without site ownerís knowledge.
If you are targeting specific geographic markets, you might like to submit your site to most popular regional search engines in those countries, but fact is that most people worldwide continue to use U.S. versions of search engines such as Yahoo and AltaVista despite fact that there are local versions available. The bottom line? Get your site listed on 10 most popular search engines and directories and you will have major worldwide traffic sources covered.
5) Resubmitting Too Soon and Too Often
So youíve optimized your site and submitted it to most important search engines. But itís been three weeks and you havenít received any traffic. Time to resubmit, right? WRONG. Depending on search engine, they can take up to twelve weeks to include your site in their index. Each search engine and directory work to their own time frame. You need to check their average submission times (a chart is here: http://www.high-search-engine-ranking.com/search_engine_indexing.htm) and be patient.
So when youíre in, what then? You should regularly submit to ensure youíre ranked above your competitors, maybe once a month or once a week, right? WRONG AGAIN. Once youíre in a search engineís database, there is no need to resubmit your site. Itís pointless actually, because they already know about your site and their robot is scheduled to revisit and reindex all sites in database on a regular basis. Resubmitting wastes everybodyís time and can actually get your URL permanently banned from a search engine for "spamdexing".
The only time you need to resubmit your site to a search engine is if your URL changes or if your domain suddenly drops out of their database entirely. NOT if your ranking drops, NOT if your content changes, but if domain is actually nowhere to be found in index (this can happen from time to time as search engines Spring clean their databases). A good SEO will monitor your rankings regularly (monthly is fine) and only resubmit when absolutely necessary.
So those are five most common SEO mistakes. Any sound familiar? Donít worry, youíre in good company. Now that youíve recognized problem areas and are better equipped with correct information, youíll be able to reverse damage.
Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com