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You also need to pick where and how you are going to deliver that message, and to achieve a presence in that forum that makes you seem both familiar and formidable.
That does not mean that you close your ears to what customers want, or that you refuse to let your business evolve into something different and better.
It does mean that you must recognize
necessity for choice. You cannot be all things to all people, and any new opportunity you pursue must come at
cost of what you have done before.
As you develop your brand image, you need to focus on it in every aspect of your business. It is not just advertising or marketing materials, it is what other businesses you associate with, where you a advertise, how you look, how you provide customer service, and so on. Every aspect of your business needs to reinforce
brand image you want to present.
For example, if your business is to provide customization services for Harley Davidson choppers, stapling your business card to a bulletin board at a biker bar might be a good association. If your business is interior design for
country club set, that might not be an association that helps build an image consistent with
brand you want to build.
On
other hand, Laura Ashley style letterhead could be a big mistake for
guy making a living painting deathīs head logos on choppers, but might be just
right brand-enhancing touch for some interior decorators.
So here are
act upon questions: with regard to your business, who are you and what do you stand for? What problem do your customers see you solving better than any of their alternatives? How can you better communicate to
world what you do and what you stand for?
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Ray Worthy Campbellīs first online business reached $1 million monthly in sales in less than 18 months -- on a shoestring budget. His weekly business tips are available at http://www.Home-Business-Tips.net.
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Ray Worthy Campbellīs first online business reached $1 million monthly in sales in less than 18 months -- on a shoestring budget. His weekly business tips are available at http://www.Home-Business-Tips.net.
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