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Keep business cards within hands reach. You should place some in your briefcase, purse, pocket, and on front desk or reception area of your business. With cards readily available, you’ll always be able to introduce yourself with them.
Hand your card to receptionist at doctor’s office, hostess at restaurant, or technician at auto repair shop. Include your card with all correspondence, including letters and thank you notes to customers, potential customers and business associates. And don’t forget including one in all your bills. Someone is opening your bills, and you never know who that someone may be.
When you hand out your card, it’s important that you make it memorable. Write a brief message on it before handing it to someone: your extension number or direct phone line, “Ask for me personally,” “Best wishes!” or “Thanks!” all work well.
Make your business card do double duty – and point it out to person you’re giving it to. Print a coupon or special offer on backs of your cards. Also include these special cards with invoices to current customers. If you offer a referral incentive, print it on card.
It’s all in thinking outside box when it comes to box of cards sitting in a desk drawer. The French don’t use hard-sell like Americans do, but they realize ‘Le Card’ is quickest way to turn a brief encounter into a long-term customer.
Shannon Cherry, APR helps businesses and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. For more tips and tricks – or information about her services, visit www.cherrycommunications.com. Contact her at firstname.lastname@example.org.