4. They've mastered art of self-promotion. Moreover, they enjoy it. Internet marketers happily write articles and freely give them away for publication in ezines and on Web sites, knowing that exposure to their own newsletters, sites and products is worth its weight in gold. They find ways to get interviewed, both online and in print. They collaborate on joint ventures (known in biz as JVs), pooling their talents and strengths on projects for their mutual benefit. These people not only "think outside box" when it comes to promoting their wares--they never believed there was a box to begin with.

5. They are Web-savvy, and more than willing to share their knowledge. They'll lead you to all free tools and resources online, show you how to attract more visitors to your Web site, divulge their own publicity tactics and respond to both technical and nontechnical questions if they can. Although I have uncovered a number of useful resources online through my own research or in other writers' ezines, many more have come from articles written by top marketing people. They know their way around Web, and pass many of nuggets they find along to their readers.

Certainly I am not saying we should all become e-persuaders; readers also want poetry, mystery, romance, information, news, inspiration and all other types of things we writers produce. They want writers to entertain and/or inform them, help them with their resumes, create stories for their children or document historical events.

But can we all learn from enthusiasm, expertise and resourcefulness of top Internet marketers. From them, we can discover how to find our own markets, how to get our work noticed, how to promote our services--and have fun doing so. We might also pick up an idea or two we can apply to our own writing efforts.

And hey, if we happen to whip out a credit card and purchase one of their products after reading one of their articles, then that proves how well they really write, doesn't it?

4. Impulse Buyers -- Reviews that are found through simple browsing, reading and word of mouth can generate instant impulse purchases. If reader likes what they've read in review, they are more likely to click through to purchase site and buy it immediately.

5. Greater Credibility -- Testimonials from satisfied customers help to increase sales, and objective reviews work exact same way. A well-written review however, will explain both strengths and weaknesses of your book -- this makes readers trust review more!

Testimonials *always* say great things. You've heard saying "if it sounds too good to be true it probably is"? This can be case with testimonials... they risk making book sound *too* good. And how is a reader to know whether those testimonials didn't actually come from a friend? A review is more objective and thus readers are likely to feel more informed. This makes them more comfortable with purchasing book.

So, no matter what kind of book you have: Print on Demand, Electronic, Self-Published; Get it reviewed and use that review to start increasing your book sales.