FOLLOW-UP

Follow up is crucial to any Internet business, and that traditionally means auto responders. Follow up emails keep opportunity or product fresh in interested parties' minds, continually offer chance to go back to your sales site for another look, and allow you to provide additional information, and personal or downline testimonials.

YOU

Another, and again often overlooked aspect of a good MLM opportunity is YOU. No system is so totally automated that it won't take your personal involvement, or at least cannot be improved by your personal involvement. Sales sites can be compelling. Auto responders keep contact for you automatically. Still, nothing beats a personal story and personal contact. Use your automated tools, but never be afraid of a personal email or phone call if slightest chance comes up.

MLM's are not all created equal. Don't fall for traditional 'get rich' hype. Demand to know how a business will work for you, and how you can make it work for yourself. Consider all aspects and look for those that will give you best advantage.

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But that doesn't mean that quality affiliate programs can't make money for you. They can, if they are used properly.

As in mailorder, best possible use you can make of online affiliate programs, not your own, is to tie them into whatever it is that you're doing, as ride-alongs, whether on your web site, in your eZine, or through an eBook you publish. By finding programs that mesh with your own business, you set them up to generate added revenue for you, much like a bounceback in mailorder. These select programs can be things that tie into your product or service directly or indirectly.

What's difference?

Let me give you an example.

I've recently completed an eBook called "Build It Online! - How to Find, Sponsor & Duplicate MLM Success Over Internet." The book is a product, my product. But I've been able to use it to introduce some things that I can recommend to readers who may need them. These include a lead program that's directly tied to Multi-Level Marketing, and a very helpful piece of software that is indirectly related, since it can benefit anyone doing business online including those who are involved in MLM or Network Marketing. What's important is that both are products I can feel good about showing my readers. Take lead program. When searching these out, I came across one that I wouldn't use myself. So why offer it to others? I believe in being able to stand behind my recommendations, so should you.

It's easy to find products that you can tie into your own online business. But take care that you only "affiliate" yourself with things of value. Just because you joined a program is no reason to promote it, especially if you're linking it to your products and your reputation.

In my "studies" in online marketing -- why not call them that! -- I've bought into far more things than I've ever promoted, but there are only two business angles I want to work online, anymore.

The first is to continue to develop and sell my own products. I'm working a couple of niche markets now, and know it's easier to sell what I produce than it is to market someone else's product.

The second is to continue to promote select MLM companies I can believe in.

In fact, if you don't have interest in creating your own products, to which affiliate programs can be tied, I'd urge you to get yourself into a good MLM company and work that instead of an affiliate program.

Why?

Because working an affiliate program is self-limiting. You make a sale, you get a cut. But program owner gets customer!

With MLM it's a little different. When you make a sale, your customer, in a sense, becomes an affiliate or associate of yours! And you earn on his sales and on sales of those to whom he sells. This can go "multi-levels" deep, so that eventually, you can be earning bonuses and commissions on sales of 100's or 1000's of people, not just your own. It's called leveraging, and it's something else being an affiliate dealer won't give you. Why not check it out?

Much success!