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Human beings are innately curious. This is a plus for you, as you attempt to make a sale.
Here's how.
One way to introduce text-ads into your web site is to write articles. Or to write a review of very product that you're trying to sell. { you aren't trying to market something you haven't purchased yourself, are you? }
Testimonials are an extremely effective advertising device. That's why so many web merchants place testimonials on their site, and frequently on very first page of site, where testimonials are most likely to be viewed.
Also, testimonials are a form of "aggressive" advertising, that doesn't look aggressive at all. This is because testimonials deliver valuable information to consumer. Thus, consumer is more likely to make a purchase because they never form negative impressive in their mind, that they are being SOLD something.
A person who is feeling negative is much less likely to decide to make a purchase.
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One final point before we conclude this article. Banner ads are not going to disappear. They can still serve a useful purpose. Sometimes a banner ad or two, can help dress-up a drab, uninspired-looking site. You don't want your website to resemble a plain white term paper.
A little sizzle is okay. But, NEVER let banner ads be your main advertising method.
Also, if every other affiliate is using same banner ads, then impactof ads on your site will be further lessened. The key to online marketing success is to be unique. Online, as opposed to offline world, uniqueness is an endearing trait.
Don't plaster those same ads all over your pages everyone else in your marketing niche is using. Write your own articles. The customer will become comfortable that you know what you are talking about. This gives them a reason to return. { a key factor as people rarely make a purchase first time they ever visit a website. }
Stay on your toes, don't become complacent, and never miss an opportunity to improve content, relevance, and usefulness of your site. If you have a thought or an idea about something. Then place it online. You're always more likely to receive a click-through from a well-written informative article than from some flashy banner ad. Give customer more of what they want, without trying to sell them.
That is simple key to increasing overall marketing effectiveness of your website.
R.M.B.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Resource Box: R.M. Blackledge is owner of TheWorkAtHomeBlog.Com. Additional articles and important, up-to-date home business news and information is available almost daily at following url: http://theworkathomeblog.com/index.html contact: http://theworkathomeblog.com/contact.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
R.M. Blackledge is the owner of TheWorkAtHomeBlog.Com and is the publisher of numerous business and self-help articles.