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Carefully choose which colors you'll use, and you'll somehow dictate
emotions people will have about your product / site.
2. NAVIGATE WITH NATURAL MAPS ----------------------------- One reason why
Windows operating system became popular was that it used icons of common objects to help users remember what each program was meant to do -- a garbage bin for deleted items, a folder for important files, a printer for printing output.
For many people, these "natural maps" made it easier for them to use and understand computers -- paving
way for
highly computerized society we live in now.
Take a look at your website, your navigation bars, or even your downloadable products. How else can you improve them with easy-to-use "natural maps," and make them more visually attractive to your clients?
3. LOOK AT THE WHOLE PICTURE ---------------------------- In creating visual impact, you have to decide on two things:
- What do you want
viewer to focus on? - And what elements should be removed so nothing distracts from
point of focus?
Although it might seem cost-efficient to give
viewer as many attention-getting graphics & text as possible, it actually defeats
purpose of sending him one clear message he'll act on.
So first decide on
message, make it memorable, then put it under a spotlight.
And if you feel you have something else to say, just save it for
next page, where you can showcase it under a spotlight of its own.
4. COMMAND ATTENTION -------------------- Have you ever wondered what usually captures most people's attention?
It's OTHER PEOPLE -- which is why photographs of people doing different things have remained a staple among print & virtual ads.
Use this to your advantage by adding people pictures to your site & your products; load them with
proper emotion, and your buyers will get emotional about you (and your company) as well.
5. BE CONSISTENT ---------------- A woman who always dresses in sexy but subtle clothes consistently gives
impression that she's hard-to-get but worth it. On
other hand, a woman who keeps wearing loud skin tight outfits gives
impression that she's easy.
In
same way, it isn't enough for you (and your site, and your products) to be frequently noticed by potential clients in
most strategic places on
web.
Equally important is
impression clients will ultimately have about you -- and whether or not it's
same impression you really want to make.
So before going high-profile, determine which profile you really want your clients to SEE.
Because marketing & purchasing -- like all other aspects of
human condition -- is all about emotion, and appeal, and desirability.
And how attractive you can make yourself out to be.

Tatiana is the publisher of: www.TheFortunesEzine.com, the FortunesEzineWeekly at www.TakeYourFortune.com, and owner of the traffic-solution slam advertising sites www.Guaranteed-Hits.com and www.Guaranteed-Hits.net