The more you know about what you love to do (and hate to do) more wisely you will be able to choose or create products that both fit your personality and are popular in marketplace.

When you find something that matches both your interests and need of market, you will have found your 'niche'.

4. Know Something About Money

You don't need to be a bookkeeper to succeed online but you do need to understand how to handle money. You will need to calculate how much you can afford to spend on things like advertising, Internet access, online services like web hosting and more in order to become profitable.

INSIDER TIP: Keep things as simple as you can. Use a program like Quicken to keep up with details and visit financial websites like Quicken.com to fill in any gaps in your financial knowledge.

5. Learn How to Model Success

"Modeling success" is a popular idea online. It simply means finding someone who is very successful and copying things they do so you will be successful too.

It works and it's easy to do!

Simply find people who have been super successful over a long period of time. Then look at types of things they do and see how those things can apply to your business.

Choose someone like Yanik Silver (the author of '33 Days To Online Profits' and other excellent eBooks) and see how he or she follows up with his or her prospects and customers.

See what their websites look like and how words sound. Look at how often they ask for order on their sales page. Do they give 10 bonus items or two? Where do they advertise? What do *their* ads say?

Modeling successful online business people will lead to your success perhaps faster than any other one technique you can employ.

INSIDER TIP: Find people that you admire and get on their mailing list. You will learn from reading their sales messages and see first-hand how often they follow up with prospect and customers. Do same in your business and good things will follow!

The skills you need to succeed online are all within your grasp. The Internet can be a confusing and frustrating place to do business if you feel that you have to "reinvent wheel" and start from scratch.

The good news is that people have gone before you who can show you way to success. If you lack a certain skill, just find someone who has that skill in abundance and copy his or her success.

Do this consistently and soon you will be one people look to when they need to know what really works online.

2. Now write a short message, about 200 words will do fine, that tells people 'in a nutshell' why they should own your product or service. This will serve as your introductory message (or message #1) so be sure to include three benefits you listed in form of a bulleted list.

3. Next, write a short message (again, about 200 words will do job) about each one of three benefits you listed. These will become your messages #2 to #4. Be sure to paint a 'word picture' about each, where reader can project himself or herself into picture.

Staying with life insurance product for a moment, you might say something like "Just imagine peace of mind you will feel knowing that you have taken steps necessary to protect your family."

4. Finally, write one 300-word message that summarizes everything you have said in messages one through four. This is your message #5. Be sure to include your bulleted list from message one.

Also, make case for reader to visit your site and take action now. Many follow up systems fail when they simply forget to tell reader what they want reader to do!

5. Now all you need to do is find an autoresponder service that can deliver these messages over a period of time (called a sequential autoresponder) and begin inviting visitors to get your free e-Course on topic you've chosen.

Creating a powerful follow up system is good business. That's why all 'gurus' have at least one follow up series. Now, you can have one too! Using a follow up system helps you maximize value of your visitors and puts time on your side. Now that's a powerful place to be!