What Should You Know About Search Engines and Pay-Per-Click?

Written by Chet Childers

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However, pay-per-click offers one significant advantage.  It enables you to achieve website visibility with a high ranking instantaneously or overnight.  If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizingrepparttar standard search engine process takes time!    Let’s summarizerepparttar 128244 pros and cons of pay-per-click marketing: 


* Improves your website’s ranking and traffic quickly. * Testsrepparttar 128245 marketability of your product or service swiftly. * Determinesrepparttar 128246 ability of your web site to convert visitors to a call to action or make a purchase promptly. * Identifies which keyword phrases will providerepparttar 128247 best conversion rate rapidly. * Provides complete control ofrepparttar 128248 search engine campaign, both position and cost.


* Cost

Many individuals criticize pay-per-click because ofrepparttar 128249 costs involved. But, have you really thought aboutrepparttar 128250 cost issue?  Unless you or someone in your organization has expertise in search engine optimization, you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings inrepparttar 128251 standard search engines.  So, my question to you is.  Arerepparttar 128252 standard search engine rankings really free?

Atrepparttar 128253 end ofrepparttar 128254 standard versus pay-per-click search engine debate, it’s likerepparttar 128255 old saying, “There is no such thing as a free lunch.” Or, it’s likerepparttar 128256 old commercial, “You can pay me now or you can pay me later.” The reality ofrepparttar 128257 debate is you must evaluate your specific website situation and utilizerepparttar 128258 search engine approach that maximizes your website promotion goals and investment.

Chet Childers is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. His clients’ websites promote products such as window treatments, furniture, medical uniforms, swimming pool tiles, capital equipment, computer software and much more. To learn more, visit http://www.ThePayPerClickMarketer.com and enroll in our free e-course.

"Create a Flood of Traffic with 500 Words"

Written by Shannon Emmanuel

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The great thing about article submission is thatrepparttar major search engines, Google, Yahoo etc. spiderrepparttar 128243 big sites far more often than litte ol' you and me, so they will find you within a few days when you post at a large directory. The key to a good article (and you'll find some sites with more specific guidelines) is that it CANNOT be an obvious ad for your company. Create a 'How To' or '10 Ways to...' type article relevant to your business. Atrepparttar 128244 end write something like this: "So-and-So is running her own business while raising a family. She has been providing services (or product, information, etc.)torepparttar 128245 __________ community for over 2 years. You can find more information about _________ at http://www.h*mebased.com." Try this out and search for "article directories" at Google, and start submitting your articles to gain traffic. Wishing everyone success this year!

While raising two young daughters, Shannon and her husband, Cyprian, are helping others start and promote their own home business with articles, resources and recommended programs. Find more information at http://www.Affiliate-Start.com

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