Anyone can experience healthy sales for any product sold online by following some of guidelines that make sales a success. Ease of shopping. You have to make it easy for online shopper. Your site has to be set up so that shopping experience and checkout aren't frustrating. If you've ever bought anything over internet think about what it is you liked or didn't like about experience. Certainly don't offer what you didn't like and make what you did like even better. Clear information and quality pictures or photos. Always provide as much information about your products as possible and always post a clear picture or photo. If photo isn't of good quality then your viewer won't consider you a quality site. Get them as close to touching, feeling and smelling product as possible.

Fast or free delivery. Provide shipping information to your viewers somewhere on your site. Don't force them to place order to find out how much shipping is. Be upfront about costs. If you offer free shipping, post that as an advantage on your front page. Recent reports show that free delivery is third most important factor in attracting repeat customers. The first two were online security and price.

Always include an 'About' page. Your about page should have your business name, address and a phone number. What sometimes tips scales in your favor is ability for people to find out who you are and where your are. They need to feel they are dealing with someone honest and genuine. They want to know that they can contact you if necessary.

Provide security shopping Use secure servers for ordering and post your security measures plainly.

Offer competitive pricing. Do your research and offer pricing that will appeal to your buyers. If your price is higher than your competitors explain why and what features or quality measures justify your prices.

Which pages on your site are getting visitors and which are not?

Which search engines are bringing in traffic?

What key-phrases are being used?

By carefully monitoring these results, you can experiment with promotional campaigns, monitor results and hopefully refine your campaigns.

Its much harder to benchmark your site against rival sites, but there are a number of sites that can give you an approximate idea of other sites traffic such as Alexa, www.alexa.com

Alex uses activity of 100,000’s of users toolbars to record visits and shares this information on its website.

If your sites not showing up on Alexa, then use their add url feature http://pages.alexa.com/help/webmasters/