What Market Research will tell youWritten by Martin Day
Continued from page 1
Ease of doing business – Do your customers find it easy to deal with you and so they find what they want? Is there sufficient advice and assistance on hand? Do you make it easy for your customers to buy? Are your employees properly trained? Marketing – Is your marketing reaching right people and is marketing message clear and effective. Which marketing channels should you focus on and which, if any, should you drop? Is your marketing message understood? Does your marketing properly represent your brand? Do you advertise through right channels? Are you reaching right people?
Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com
| | Title Insurance Protects Your Financial InvestmentWritten by Neda Dabestani-Ryba
Continued from page 1
conduct a chain of title, which is a review of owner history of property, checking for who purchased property, who sold it, and when; perform a tax search to verify present status of taxes; conduct a judgment search to determine whether there are any general liens against property; and, sometimes even, conduct on-site inspections to verify lot size, location of improvements, and evidence of unrecorded easements. According to American Land Title Association, 25 percent of title searches find a title problem that is fixed before insurance is issued. At this point, you may be wondering why you even need insurance following an exhaustive title search. Unfortunately, it’s nearly impossible to guarantee a title is clear of hidden defects—those circumstances that could find you in a tug of war over property. Examples of hidden defects include mistakes in interpretation of wills and other legal documents, liens for unpaid estate or inheritance taxes, deeds by persons of unsound mind, impersonation of real owner, forgery, missing or undisclosed heirs, falsification of records, and confusion stemming from similar names. Your home is probably one of your largest investments. For a one-time premium, you can have peace of mind for as long as you or your heirs retain property. Talk with your real estate professional for more information on title insurance and selecting a title company.
Neda Dabestani-Ryba is a licensed Realtor in Maryland. She is a member of the President's Circle of Top Real Estate Professionals. She can be reached at (800) 536-3806 or visit her website for more information: http://neda.dabestani.pcragent.com/ Prudential Carruthers REALTORS is an independently owned and operated member of Prudential Real Estate Affiliates, Inc., a Prudential Financial company. Equal Housing Opportunity.
|
