Exceptions apply to Governments Organizations, 5 star hotels or exclusive clubs. This is because a good logo for them would more often be classical in nature to give an image of stability and exclusivity.

Colors are not as important in a good logo design as you might think. If your logo does not look good in black and white, it won't look good in any color.

Choose only colors that represent your company well. Yellow or sky blue gives a youthful and energetic look. Navy or lavender gives a calm, professional feel. Red, orange means strong and intense while green and magenta commands respect.

In end, think ahead and avoid being too 'modern'. A trendy look might work now, but 5 years later it might look dated. A good logo design should last a minimum of 15 years, as it might be costly to 'update' your logo a few years later.

Choose your logo design wisely, and remember a cheap logo design service is not necessarily better. As saying goes, 'You get what you pay for'.

A professional logo design also gives an air of professionalism to your business. Even if you're a new company, impressing people with your professional logo will often convince your future clients that you're serious in your business and of establishing your identity.

Moreover, a professional logo design means you have a unique identity that stands out from rest. Your customer can easily identify you and have a quick idea of what your company is about, and what your strength is. Some might say that this is a form of 'preselling', and your clients will be confident on your product or services.

However, a good corporate identity is more than just a logo. All your promotional and company materials must reflect your company's vision, ethics and uniqueness. It helps reinforce your company's image to your potential customers and creates easy brand recognition.