What Makes One Book Outsell Another?

Written by Judy Cullins


Continued from page 1

Finally, testimonials arerepparttar number one way to turn your potential buyer into a "take-out-their-credit-card-buyer." For information on how to get testimonials ask a book coach.

7. Create your written marketing plan before you finish chapter one. This plan covers your first year's launch period and lifetime plan. You'll want to market at least two years. Inexperienced authors wait until publication and lose a great deal of sales.

Your plan could include how many books you want to sell, your 30 second tell and sell, book reviews, news releases,repparttar 129291 Online articles to market your book,repparttar 129292 book signings, talks, electronic newsletters, and a book Web site. Without a written plan, an author creates vague results.

8. Put as much time into marketing as you didrepparttar 129293 writing of your book. Your goal is to have people read and learn from your unique message. Why plant a garden if you don't harvest it? John Kremer, book marketing guru, and author of 1001 Ways to Market Your Book, says to do five things each day. Five calls, five press releases, five Online contacts or a combination of tasks. The book coach says spend 6-9 hours a week on Online promotion.

9. Include Online marketing to sell more books. While you can sell your books on other sites, such as Amazon.com, you will eventually want your own. You will make much less with Amazon and you have to pay for shipping too. An author without a Web site is like a person without a name. As an entrepreneur, your site needs to attract visitors and sell your products and service. Here you include testimonials, benefit driven headlines, and your sales letter to get your visitor to become a customer.

10. Start promoting your book several ways. If press releases, book signings, and back ofrepparttar 129294 room sales dim, include Online promotion such as writing and submitting how-to articles to top ezines and web sites. When you use his virtual marketing machine-the Internet- you will keep your book dream alive-- getting it intorepparttar 129295 hands of thousands of readers rather than a few.

Start marketing your book right now, even if you don't have a Web site. Research by reading articles, contacting professional book and web coaches, or take a teleclass to find out how to learn non-techie ways to start your lifetime book promotion journey. Master book marketing like you would eat an elephant --one bite at a time! Watch your sales grow!

Judy Cullins: 20-year author, publisher, book coach Helps entrepreneurs manifest their book and web dreams eBk: Ten Non-techie Ways to Market Your Book Online www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622


How a Book is Born: One Author's Story

Written by Judy Cullins


Continued from page 1

My 20 years research into how to write a book has come full circle. As a book coach, now, I encourage professionals to write a book--just write a short book! Make it an eBook. Think 10-30 pages. You need to write your book and share your unique message, but you also don't want to spend all of your time on it.

Begin your book today by writing an article that answers one of your book audience's challenges or problems. You can then, stringrepparttar articles together. Include more stories, examples, how-to's or exercises in your new book's chapter formats.

Before you know it, your book will grow. They always grow longer than you think they will. You will have plenty of pages, and each page will deliver practical, inspirational material to your new clients and customers concisely and directly--the way they want it.

Remember, Offline and Online potential book buyers want information. But, they no longer want to read hundreds of pages. They don't want to spend time reading a long book.

Will business people buy your book? Yes! They are hungry for information--information that only you have and can say in your unique way. Will your book sell? Yes! With just a few significances such as "presenting useful, practical information," or "presenting material that could change a life," or "creating a deeper understanding of human nature," your book will be a great seller.

Since book coaching for 20 years, one thing for sure, my clients have many more ideas than they have time to write a book. Take one idea; write an article. You'll feel a sense of completion. Don't worry how long it is or its format. After you get four to ten of your articles edited, you can bundlerepparttar 129289 related ones into a fine book--to sell electronically or through print.

Judy Cullins: 20-year author, publisher, book coach Helps entrepreneurs manifest their book and web dreams eBk: Ten Non-techie Ways to Market Your Book Online www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622


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