Finally, testimonials are number one way to turn your potential buyer into a "take-out-their-credit-card-buyer." For information on how to get testimonials ask a book coach.

7. Create your written marketing plan before you finish chapter one. This plan covers your first year's launch period and lifetime plan. You'll want to market at least two years. Inexperienced authors wait until publication and lose a great deal of sales.

Your plan could include how many books you want to sell, your 30 second tell and sell, book reviews, news releases, Online articles to market your book, book signings, talks, electronic newsletters, and a book Web site. Without a written plan, an author creates vague results.

8. Put as much time into marketing as you did writing of your book. Your goal is to have people read and learn from your unique message. Why plant a garden if you don't harvest it? John Kremer, book marketing guru, and author of 1001 Ways to Market Your Book, says to do five things each day. Five calls, five press releases, five Online contacts or a combination of tasks. The book coach says spend 6-9 hours a week on Online promotion.

9. Include Online marketing to sell more books. While you can sell your books on other sites, such as Amazon.com, you will eventually want your own. You will make much less with Amazon and you have to pay for shipping too. An author without a Web site is like a person without a name. As an entrepreneur, your site needs to attract visitors and sell your products and service. Here you include testimonials, benefit driven headlines, and your sales letter to get your visitor to become a customer.

10. Start promoting your book several ways. If press releases, book signings, and back of room sales dim, include Online promotion such as writing and submitting how-to articles to top ezines and web sites. When you use his virtual marketing machine-the Internet- you will keep your book dream alive-- getting it into hands of thousands of readers rather than a few.

Start marketing your book right now, even if you don't have a Web site. Research by reading articles, contacting professional book and web coaches, or take a teleclass to find out how to learn non-techie ways to start your lifetime book promotion journey. Master book marketing like you would eat an elephant --one bite at a time! Watch your sales grow!

My 20 years research into how to write a book has come full circle. As a book coach, now, I encourage professionals to write a book--just write a short book! Make it an eBook. Think 10-30 pages. You need to write your book and share your unique message, but you also don't want to spend all of your time on it.

Begin your book today by writing an article that answers one of your book audience's challenges or problems. You can then, string articles together. Include more stories, examples, how-to's or exercises in your new book's chapter formats.

Before you know it, your book will grow. They always grow longer than you think they will. You will have plenty of pages, and each page will deliver practical, inspirational material to your new clients and customers concisely and directly--the way they want it.

Remember, Offline and Online potential book buyers want information. But, they no longer want to read hundreds of pages. They don't want to spend time reading a long book.

Will business people buy your book? Yes! They are hungry for information--information that only you have and can say in your unique way. Will your book sell? Yes! With just a few significances such as "presenting useful, practical information," or "presenting material that could change a life," or "creating a deeper understanding of human nature," your book will be a great seller.

Since book coaching for 20 years, one thing for sure, my clients have many more ideas than they have time to write a book. Take one idea; write an article. You'll feel a sense of completion. Don't worry how long it is or its format. After you get four to ten of your articles edited, you can bundle related ones into a fine book--to sell electronically or through print.