What Makes A Good Media Story?

Written by Robert F. Abbott

Continued from page 1

Dramatic interest: Does an unknown factor somehow grab readers' or listeners' imaginations and not let go? As I'm writing this, a strike by teachers dominatesrepparttar headlines. And, we ask, "How long willrepparttar 148839 strike last?" and "Will students be able to complete their school years?" Two questions with inherent drama in them.

Our fourth category, timeliness, kicks in most often around major holidays and important events. Most obviously, stories aboutrepparttar 148840 Christmas spirit in December, articles about making and keeping resolutions in January, and gardening stories in spring. Many quick-moving media relations campaigns also connect with high-profile events.

Now, as you can imagine, stories often have overlapping characteristics, so for example, asrepparttar 148841 teachers' strike goes on, we can expect articles about skippingrepparttar 148842 traditional spring break holiday so students can catch up. That directly brings in both drama and timeliness. Indirectly, it also increases widespread interest, because others will be affected if spring break is cancelled (think of resort employees, for example).

Here’s whererepparttar 148843 parallel with other communication comes in. If your other communication includes one or more, and preferably more of these characteristics, then it should be more effective. In fact, you might even start by asking yourself which characteristic you’ll try to include when you write your next memo.

In summary, by ensuring your story includes at least one ofrepparttar 148844 four characteristics, your media relations initiative is off to a good start. In addition, you'll improve your communication with other stakeholders.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: http://www.communication-newsletter.com

Mobile Phone Forensics - A brief introduction

Written by Simon Steggles

Continued from page 1

A more recent development in this technology isrepparttar cellular transmitter location, which is used to assist agencies in pinpointingrepparttar 148733 approximate whereabouts ofrepparttar 148734 investigated. This sort of investigation technique was first used in a very high profile case inrepparttar 148735 United Kingdom, namelyrepparttar 148736 murder of two young girls in a town called Soham called Jessica Chapman and Holly Wells, (http://news.bbc.co.uk/1/hi/england/2201146.stm). This technology is relatively new and although proved in a British court of law, does not necessarily mean that it is accepted throughoutrepparttar 148737 world. There are of course downsides to this technology. Simply by passingrepparttar 148738 mobile phone in question to a colleague or accomplice with a disregard forrepparttar 148739 law would mean thatrepparttar 148740 phone in question would be in another place atrepparttar 148741 time of a phone call, and therefore not be atrepparttar 148742 scene ofrepparttar 148743 crime in question. There is alsorepparttar 148744 problem with ‘Pay-As-You-Go’ type of phones, which have no legal tie torepparttar 148745 owner. This is something which is still to be addressed.

Author: Simon Steggles Director Disklabs Data Recovery and Computer Forensics including Mobile Phone Forensics http://www.disklabs.com http://www.mobilephoneforensics.com http://www.satnavforensics.com

"Ifrepparttar 148746 automobile had followedrepparttar 148747 same development cycle asrepparttar 148748 computer, a Rolls-Royce would today cost $100, get one million miles torepparttar 148749 gallon, and explode once a year, killing everyone inside." - Robert X Cringely

Simon Steggles is a Director of Disklabs Data Recovery and Computer Forensics Services, (including Mobile Phones), and is based in the UK. His professional background includes working in Naval Intelligence, a brief stint in selling computer components, and helping build 1st Computer Traders Ltd, (www.1ct.com), Disklabs, (www.disklabs.com), and Mobile Phone Forensics, (www.mobilephoneforensics.com).

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