The responsibility of shopping mall owner is to keep and maintain building in a top condition for your business to prosper. In exact same manner, a hosting company invests a lot of money to set up high-speed connections and a full-fledged data center. And as a small business owner, you may rent virtual space on web to set up your store and offer your products or services to world.

When you set up your account it will also be empty and it will be up to you to design your own website (or hire a web designer to build one for you), and to advertise it to world. for more information on web hosting please visit: http://the-easy-way.com/webhosting.html

If you have money and experience then you can go as far as buying all server equipment required, in which case you will also be responsible for all server maintenance costs.

The other option could be leasing a server as this will be cheaper than buying server, but here as well you are responsible for all maintenance and running costs of server.

In above two cases you also need to make sure that you have multiple connections with hosting company so there are no complications in case a connection goes down.

Upside

The best thing about being a reseller is that you do not require a lot of upfront investment.

There is no need to have a lot of technical knowledge. Account management and Internet skills are all that is required. However, it would be really handy if you have some sales and marketing experience so you can interact with your customers better.

The hosting company generally provides and maintains all hardware and software.

You do not need to hire a lot of IT staff to provide support. Providing basic support and leaving more technical issues to parent company support staff can be easily achieved. Downside

Support can sometimes be delayed, as you are dependent on parent company to handle technical aspects. If there is a delay from their side then you along with your customer are affected.

Sometimes customers leave you if they find out that you are a reseller and not a real hosting company.

Tips for marketing yourself

If you are starting out on a small scale then visiting message boards and posting your services there is a good idea. A lot of potential clientele with relatively small hosting needs also frequent message boards and outline their desired services.

Having contests is a great idea for bringing awareness and interest about your services.

Online ad campaigns, signatures, and text links are very helpful techniques.

Once you have gotten a bigger budget then you can go for Google ad words or PPC search engines.

The best strategy is to try out various combinations of these approaches and work out best one for your needs.