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My specialty, my niche, was as a direct response copywriter. Other writers have built their careers around writing annual reports, radio scripts, white papers etc.
3. 'Double-Niche'
When you double-niche you are making a specialty of serving a single industry through a single medium. For instance, writing direct response for
financial industry. And ONLY writing direct response for
financial industry.
In conclusion...
As I said at
beginning, you can't be an expert at everything...not within every industry, not with every medium. So you need to take some steps to find your niche.
How do you choose? First, know yourself. Know what you are good at. Know what you like.
Also, be smart. Create your niche where
money is. Find your niche where there is a strong market.
And be smart about
size of your niche. Don't go so narrow that you're forever starved of work. Don't go so broad that people view you as a Jack or Jill of all trades, a generalist.

Nick Usborne is a freelance writer, author and speaker. For more articles and resources on making money as a freelance writer, visit his site, www.FreelanceWritingSuccess.com.