What Is Search Engine Marketing?

Written by Sherry Holub

Continued from page 1

* Do they offer keyword research and analysis? * Do they offer pre-optimization ranking evaluation by keywords/keyphrase? * Do they offer manual and on-going submission to engines? * Do they offer keyword/position reports? * Do they offer a dedicated account representative to handle your marketing?

Manager and Chief Designer at Southern California studio, JV Media Design (http://www.jvmediadesign.com)

What Do Your Web "Stats" Mean?

Written by Sherry Holub

Continued from page 1
* Top Exit page - It is also helpful to know whatrepparttar most popular pages are when a visitor decides to end their session. * Top referring urls - This is quite helpful to see which websites are driving traffic to your websiterepparttar 105971 most. * Most popular keywords/key phrases - Another great resource is learning which keywords visitors are using to find your site. * Month to month stats - Statistics are usually logged byrepparttar 105972 month, so that you can compare your traffic from one month torepparttar 105973 next.

But What About "Hits"?

"Hits" is a very confusing term used to describe how many times a web page, or an item on a web page has been returned forrepparttar 105974 user. For instance, your home page has 10 images on it that make uprepparttar 105975 graphics onrepparttar 105976 page. A visitor comes in and simply by looking at your home page, a statistics program can log 11 hits (1 for each image returned and 1 forrepparttar 105977 page itself). It is for this reason that your page "hits" can be a very misleading number. The most accurate representation of how popular your website is will always be "unique users" or "unique visits".

Manager and chief designer at Southern California studio, JV Media Design (http://www.jvmediadesign.com)

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use