What Is Search Engine Marketing?Written by Sherry Holub
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* Do they offer keyword research and analysis? * Do they offer pre-optimization ranking evaluation by keywords/keyphrase? * Do they offer manual and on-going submission to engines? * Do they offer keyword/position reports? * Do they offer a dedicated account representative to handle your marketing?
Manager and Chief Designer at Southern California studio, JV Media Design (http://www.jvmediadesign.com)
| | What Do Your Web "Stats" Mean?Written by Sherry Holub
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* Top Exit page - It is also helpful to know what most popular pages are when a visitor decides to end their session. * Top referring urls - This is quite helpful to see which websites are driving traffic to your website most. * Most popular keywords/key phrases - Another great resource is learning which keywords visitors are using to find your site. * Month to month stats - Statistics are usually logged by month, so that you can compare your traffic from one month to next.But What About "Hits"? "Hits" is a very confusing term used to describe how many times a web page, or an item on a web page has been returned for user. For instance, your home page has 10 images on it that make up graphics on page. A visitor comes in and simply by looking at your home page, a statistics program can log 11 hits (1 for each image returned and 1 for page itself). It is for this reason that your page "hits" can be a very misleading number. The most accurate representation of how popular your website is will always be "unique users" or "unique visits".
Manager and chief designer at Southern California studio, JV Media Design (http://www.jvmediadesign.com)
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