What Is Blogging?

Written by Kara Kelso & Anita DeFrank

Continued from page 1

You have your blog set up, but how do you get visitors to it and get them comming back? Along with general advertising, here are a few more ideas:

1) Directories There are many directories that you can submit your blog to such as BlogWise.com ( http://www.blogwise.com/ ) To find more simply do a search for blog directories.

2) Link Exchange Place links on your website to your blog and visa versa.

3) Syndicate Your Blog For example you can now give your visitorsrepparttar option of having your blog headlines right on their MyYahoo! Page. (example - http://add.my.yahoo.com/rss?url=http%3A//www.2wahms.blogspot.com ) This makes it much simpler for your readers to quickly skimrepparttar 108073 topic headlines and an added benefit to yourepparttar 108074 blogger to keep your visitors up to date.

You also haverepparttar 108075 choice of letting your readers comments on your blog. Most services have these features and can be a great tool to keep your blog interactive between you and your readers.

With allrepparttar 108076 spam filters and spam blockers available or sometimes even automatically installed in email programs, it’s getting harder every day to keep in constant contact with your visitors/customers and/or clients. Blogs have shed some new light in this aspect giving you a better way to communicate.

Most blog services are very user friendly. If you can run simple programs such as MSWord or Word Perfect then you haverepparttar 108077 knowledge to maintain your own blog. There’s no need to even have html knowledge. In essence, anyone can have his or her own blog.

Happy Blogging!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ About the Authors:

Kara Kelso and Anita DeFrank are the owners of Mommy's Helper - Mom's Market Ezine ( http://www.momsezine.com/mhmm.html ), an ezine for work at home moms. You can read their business blog at: http://www.2wahms.blogspot.com

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

Written by Karon Thackston

Continued from page 1

Lastly,repparttar page had to uphold Cruise Vacation Center’s excellent search engine rankings. They were ranked atrepparttar 108072 top of several major engines, andrepparttar 108073 rewritten copy couldn’t jeopardize their positioning.

The Solutions

The first step was, without question, to woorepparttar 108074 site visitors with delightful fantasies about their next vacation. My goal was to conjure up all sorts of visions inrepparttar 108075 minds of Cruise Vacation Center’s visitors. I wantedrepparttar 108076 visitors to be dreaming of exotic places with lots of fun things to do, interesting sights to see, and 24/7 access to gourmet meals that rival any five-star restaurant. I wanted their blood pressure to drop 10 points just from reading aboutrepparttar 108077 onboard staff of hundreds who would pamper them with VIP treatment. After reading this copy, I wanted them ready to leave on vacation today! However, I also had to persuade them to book online rather than calling CVC’s office.

Duringrepparttar 108078 rewrite, I had to carefully planrepparttar 108079 use of their primary keyphrase, “cruise vacation,” so as not to disrupt their most reliable source of business…repparttar 108080 search engines. After all, there is a delicate balance between pleasingrepparttar 108081 search engines and appealing to site visitors.

If I leaned too much towardrepparttar 108082 search engine side ofrepparttar 108083 equation,repparttar 108084 conversion ratio ofrepparttar 108085 home page would suffer. In other words, Cruise Vacation Center would get lots of visitors, but few of them would book cruises.

If I leaned too much towardrepparttar 108086 customer side ofrepparttar 108087 equation, CVC’s rankings would plummet, and they would need to find a new way to drive qualified traffic to their site. As is normallyrepparttar 108088 case with SEO copywriting, balance was going to be vital.

Inrepparttar 108089 conclusion to this two-part series, you’ll see how I handledrepparttar 108090 rewrite and whatrepparttar 108091 end results of allrepparttar 108092 work were. Curious to seerepparttar 108093 new copy? You’ll find it on CVC’s site: You can seerepparttar 108094 new copy on CVC’s site at http://www.cruisevacationcenter.com.

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to also check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.

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