What Is A Mission Statement?

Written by Chuck and Sue DeFiore

Continued from page 1

For example, a computer training instructor might answerrepparttar above questions inrepparttar 117653 following way.

Why Should The Business Exist? To provide computer instruction to those unemployed, those looking to improve their skills, to provide companies withrepparttar 117654 ability to re-educate, or update their employees.

Who will be its customers and how will it benefit them? Customers will come from employment agencies, small to mid-size companies utilizing certain computer programs, and state agencies.

Why will they be better off? We will provide one-on-one instruction, with notes and follow-up calls for a six month period afterrepparttar 117655 class. We will walk them through a problem they might have at work.

Now you've gotrepparttar 117656 concept of a mission statement. You need to apply it torepparttar 117657 business your interested in running, and see if that business passesrepparttar 117658 test. Many times, a great idea dies because there is no real need forrepparttar 117659 business to exist. Don't let that happen to you.

Copyright DeFiore Enterprises 2000

Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and they can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses.

Snatching Defeat From The Jaws of Victory

Written by Elena Fawkner

Continued from page 1

And then, when your site is *finally* indexed byrepparttar search engines, it doesn't appear inrepparttar 117652 first three pages of search results for your keywords. In fact, it doesn't appear inrepparttar 117653 first *thirty* pages. So you learn aboutrepparttar 117654 importance of high-profitability keywords and you create new web pages just for those keywords. And submit them torepparttar 117655 search engines. And then wait until they're indexed. And then check again.

Inrepparttar 117656 meantime, four months have passed, you now have over five hundred subscribers to your ezine and you're starting to see maybe fifty site visitors a day. And not a one of them is buying anything.

You've been working hard, long hours in your business but, quite frankly, you consider it a good month if you can (just) cover your web hosting fees with what you're bringing in.

So you start feeling like it's just not worthrepparttar 117657 time andrepparttar 117658 effort andrepparttar 117659 sacrifice. You're spending at least half your waking time on this thing and you're not getting anywhere.

A few more weeks pass with no results and you start getting seriously dejected. You're disillusioned and disappointed. You're frustrated and generally P.O.'d that everyone else seems to be able to do this but you.

Your day job, which you detest with a passion, starts to feel like not such a bad way to spend 8 hours. Hey, it beats sitting before a computer screen day in day out trying to market to a bunch of ingrates with nothing to show for it.

So you petulantly start watching TV inrepparttar 117660 evenings after work instead of tending your garden. You completely missrepparttar 117661 tender young shoots that suddenly appear inrepparttar 117662 corn patch. You don't see that birds are picking offrepparttar 117663 strawberries and that repparttar 117664 carrots and broadbeans need watering. You don't notice you have a whole field of potatoes that are ready for harvesting or thatrepparttar 117665 soil needs to be turned whererepparttar 117666 silverbeet was planted six months ago.

Finally,repparttar 117667 corn is ready to harvest but half-formed cabbages and asparagus are rotting because you didn't notice it was time to water and protect them from parasites. Soonrepparttar 117668 corn will join them.

You don't see any of it because you're busy watching TV. If you'd just hung on a little bit longer, you'd be starting to reap a healthy crop from your efforts by now. But you didn't hang in there. You gave up too soon.

Don't let this happen to you. Don't let your business die onrepparttar 117669 vine. Continue to feed, water and protect it. Even when you don't feel like it. *Especially* when you don't feel like it. Success in this business has as much to do with patience and perseverence as it does about creativity and talent.

Success could be just aroundrepparttar 117670 next corner. Just wait and see what's waiting for you before you fliprepparttar 117671 switch.


** Reprinting of this article is welcome! ** This article may be freely reproduced provided that: (1) you includerepparttar 117672 following resource box; and (2) you only mail to a 100% opt-in list. Here'srepparttar 117673 resource box to use if reprinting this article:


Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions forrepparttar 117674 work-from-home entrepreneur. http://www.ahbbo.com Also, visit Elena's newest site, Web Work From Home http://www.web-work-from-home.com

Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur. http://www.ahbbo.com Also, visit Elena's newest site, Web Work From Home http://www.web-work-from-home.com

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