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3.Resilience
Many small business owners don’t really understand
benefits of joint ventures and may be skeptical at first. You need
endurance to educate them about
many benefits a joint venture brings, and to put their minds at ease concerning any issues they may have. You will also need resilience and patience after launching your campaign, as results may not be immediately forthcoming.
4.The ability to visualize synergy
Even if you choose
partner with
largest client list in
marketplace, if there’s no real synergy,
partnership will not jell. It is critical to make sure that
combination of products and/or services fit together, and are not
proverbial “round peg in a square hole.”
5.Effective negotiation skills From
minute
door is opened to
possibility of a joint venture, serious negotiations begin. Negotiating skills are necessary in making sure that both parties reach a win-win agreement, and also so that you achieve
goals you have set in
planning stages of your project. The ability to present all
benefits of
joint venture to your prospective partner in
early phase of
negotiations is critical to their acceptance of your proposal.
Joint venture marketing is rising in popularity everyday, and is an excellent way for small businesses to springboard their efforts to new success levels. These skills are all acquirable skills, and many resources are available to
small business owner wanting to reach out in these directions.
Copyright © 2005 by Habiba Abubakar and Emprez. All rights reserved.
Note: You are welcome to republish this article as long as
resource box at
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Joint venture specialist Habiba Abubakar, a.k.a. The Profit Diva, specializes in helping small business owners who are struggling to increase their client base and are tired of earning mediocre profits. To sign up for your FREE copy of her revealing Mini eCourse, “The Easiest Way To Skyrocket Your Profits In 90 Days Or Less,” and to receive other FREE marketing resources, visit http://www.profitdiva.com