I set him loose in my store and he returned with his alarming verdict;

“Lop 50 percent off price of all ten products”.

Hold up, I thought, but I allowed him to proceed anyway…

The result: Returns graduated from steady to spectacular: sales on ten products in question tripled and overall returns were up by 300 percent over a 7 day period; just peachy when you are operating on a 100 percent mark up.

That’s beauty of selling your own personally generated intellectual properties. You can react to market forces and adjust pricing without potentially nasty side-effects you incur when marketing other peoples’ produce.

The Mad Hatter’s strategy is available for viewing at website featured in resource box.

Now, what is it that REALLY successful PowerSellers do?

They maximize "back-end" sale.

What this means to you is that once a customer has bought from you, hard part is over. Now having done business with you, they TRUST you to deliver goods. You MUST & I REPEAT, MUST try to get that customer to buy again & again.

Never, ever, send a package to a customer without including a sales flyer, catalog or some other special offer in package to try to entice them to make another purchase. Email them a special offer every week or so.

You NEED repeat customers. Going after lone, one-time sale is a losing battle. You will not be successful unless you get them to buy again & again & do this with every person you deal with.

Send a thank-you note via postal mail or eMail to every customer & use that opportunity to SELL THEM SOMETHING ELSE.

Another tip:

Sell CONSUMABLE items. You know, stuff that people need to order fairly often. Like socks, t-shirts, work gloves, food items, towels & linens, printer ink cartridges, sell shipping materials to other eBay sellers. You will get REPEAT orders from these customers for months and even years to come.