What Frogs And Soap Can Do For Your Business!

Written by Mike Jones

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Leap frog your business with ------- Jump ahead ofrepparttar competition with ------------- Blow your competition out ofrepparttar 101193 water with ----- Spring load your business using ----------------- STOP business slipping through your fingers with this!

Just keep on cranking out phrases until you have a heap. Then? Boil them all down torepparttar 101194 best ten, best five. Then start testing them until you findrepparttar 101195 winner! OK, so most of them will bomb! But then again, one, and you only need one, could just skyrocket! Often it happens without any logical explanation. Sometimes you come up with a real slick idea which gets nowhere. Other times a seemingly mediocre slogan takes off! Can anyone explain that? No. So testing is essential to success.

Let's take another direction and applyrepparttar 101196 same idea to web site design. Do you want to changerepparttar 101197 look of your site? Do you have reasonable computer skills so you can save yourself a large fee and atrepparttar 101198 same time produce a professional looking site? Good. But what theme to use? How can you be different?

Take another word at random, SOAP, or again a picture if you have one from a glossy magazine. Let's start listing every word we can think of to do with soap:

Flakes, scent, pink, white, marble, skin, bubbles, soft, round, square, gentle, perfume, liquid, toilet, bathroom, sink, bottle, creamy, model, block, water, wash, towel, bar.

Now, do any of those words give you ideas for texture, color, shape? For an interesting navigation bar, could you incorporate some different shapes based on bars of soap?

The idea of bubbles has much potential. Links in bubbles, different size bubbles according to importance of repparttar 101199 link. Could an attractive picture of a model help present a feature ofrepparttar 101200 site? Could a liquid dispenser bottle be used in a graphic in some way?

After thinking carefully on these lines you could come up with a very original, slick, attractive design for a web site or whatever project you are working on.

So back to our title - What Frogs and Soap Can Do For Your Business! No, these are notrepparttar 101201 ramblings of a crank! These ideas are used by big companies who have millions of dollars set aside for advertising. Check out for yourself a book full of resources on business creativity and creativity in advertising. - Jump Start Your Brain (Book review: http://www.vitalstop.com/br-jumpstart.htm)

Why not mimicrepparttar 101202 big boys and do a little creative thinking yourself? Sit down with a sheet of paper and turn on that amazing thinking apparatus betweenrepparttar 101203 ears - your brain!

You will be amazed atrepparttar 101204 effect on your business!

Mike's web site at VitalStop.com is a great information resource for Internet Business, Communication Skills, Computer Proficiency, Creative Thinking, Goal Achievement, Image Building, Power Vocabulary, Speed Learning and Time Management. Receive a monthly notice of new content by sending a blank email here: mailto:highachievers-subscribe@egroups.com

Banner Ads Don't Work, But Non-Banners Do!

Written by Ernie West

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a dark background. Put useful information on your banner. Highlight key words and phrases. Use a power headline consisting of your best benefit right up front. Appeal to their "click impulse". Make them an offer they can't refuse. Create a sense of urgency. Putrepparttar words "Click Here" atrepparttar 101192 end ofrepparttar 101193 text message, underlined and in standard blue. This visual isrepparttar 101194 most underused and yetrepparttar 101195 most effective way of getting a surfer to click. Who cares about having fancy buttons, use what works! Don't use animated banners. Animated banners do pull better than static banners but they still look like banners. Most people smile and say "That's cute!" before clicking away somewhere else. Normal text doesn't flash or move, so neither should your non-banner. By following these and other simple rules for banner design you could very well, through testing, end up with a non-banner that generates a much higher click-thru rate than a conventional banner. Currently many website owners are only too happy to host your banner and collect your money for doing so sincerepparttar 101196 banner is only pulling a little of his traffic and is harmless to him. However, he might become concerned after your new non-banner starts to pull a bigger chunk of his traffic away from his site! Of course, you won't care because you'll be on your way torepparttar 101197 bank...

Ernie has put the rest of the design ideas and a sample "non-banner" on his site at http://go.to/erniewest.com

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