Leap frog your business with ------- Jump ahead of competition with ------------- Blow your competition out of water with ----- Spring load your business using ----------------- STOP business slipping through your fingers with this!

Just keep on cranking out phrases until you have a heap. Then? Boil them all down to best ten, best five. Then start testing them until you find winner! OK, so most of them will bomb! But then again, one, and you only need one, could just skyrocket! Often it happens without any logical explanation. Sometimes you come up with a real slick idea which gets nowhere. Other times a seemingly mediocre slogan takes off! Can anyone explain that? No. So testing is essential to success.

Let's take another direction and apply same idea to web site design. Do you want to change look of your site? Do you have reasonable computer skills so you can save yourself a large fee and at same time produce a professional looking site? Good. But what theme to use? How can you be different?

Take another word at random, SOAP, or again a picture if you have one from a glossy magazine. Let's start listing every word we can think of to do with soap:

Flakes, scent, pink, white, marble, skin, bubbles, soft, round, square, gentle, perfume, liquid, toilet, bathroom, sink, bottle, creamy, model, block, water, wash, towel, bar.

Now, do any of those words give you ideas for texture, color, shape? For an interesting navigation bar, could you incorporate some different shapes based on bars of soap?

The idea of bubbles has much potential. Links in bubbles, different size bubbles according to importance of link. Could an attractive picture of a model help present a feature of site? Could a liquid dispenser bottle be used in a graphic in some way?

After thinking carefully on these lines you could come up with a very original, slick, attractive design for a web site or whatever project you are working on.

So back to our title - What Frogs and Soap Can Do For Your Business! No, these are not ramblings of a crank! These ideas are used by big companies who have millions of dollars set aside for advertising. Check out for yourself a book full of resources on business creativity and creativity in advertising. - Jump Start Your Brain (Book review: http://www.vitalstop.com/br-jumpstart.htm)

Why not mimic big boys and do a little creative thinking yourself? Sit down with a sheet of paper and turn on that amazing thinking apparatus between ears - your brain!

You will be amazed at effect on your business!