What Does Your Cleaning Business Name Say?

Written by Gail Metcalf

Continued from page 1

If your business name includes cleaning, people who would be interested in you are not thinking about laundry and dishes; they’re looking for good, thorough cleaning.

Your business name may include a benefit. If your vision includes houses or offices that sparkle, you may want to include it in your business name. You will actually get inquiry calls and new clients because of it.

Your business name is really important and must not be changed after you start using it. If you change it and people recognize that you did, they begin to wonder immediately why you had to change your business name, assessing it was for negative reasons.

Gail Metcalf built her cleaning business from the ground up and now shares her tips, tricks and trade secrets. Permission is granted to reproduce this article but no part of the article content can be modified and credit must be given to the author with a link back to: http://HouseCleaningPro.com

Creative Emulation

Written by Kevin Eikenberry

Continued from page 1

In some types of training seminars, participants will be placed inrepparttar “hot seat” byrepparttar 146905 facilitator or trainer. In this situationrepparttar 146906 participant is asked very specific questions to help both them andrepparttar 146907 facilitator better understand their situation. Thenrepparttar 146908 trainer will propose some very specific ideas thatrepparttar 146909 participant can apply.

On first glance this may seem like a boring event for other participants as one person’s situation is explored, prodded and probed. The reality is that ifrepparttar 146910 trainer does a good job of setting uprepparttar 146911 process, each participant can learn much by answeringrepparttar 146912 same questions for themselves, reflecting on their answers and usingrepparttar 146913 process of creative emulation to applyrepparttar 146914 lessons to their own business and situation.

These are three very different situations, all of which userepparttar 146915 process of creative emulation as a way to create new ideas and spawn new approaches.

How to Do It

The process is pretty straightforward:

1.Learn all you can about a successful business or business model. This includes reading, interviewing and researching it as much as you can.

2.Think aboutrepparttar 146916 strengths of that business or process and see how it might strengthen your situation.

3.Look for ways to emulate, modify or adapt those success approaches into your situation.

Where do you find these model businesses? First of all it is important to realize that any business has some unique strength, even if they don’t recognize it, and even if they may not be super successful overall. With this realization, anyone can become a case study for you!

•Readrepparttar 146917 local business section orrepparttar 146918 Wall Street Journal more carefully.

•Read business magazines in industries different than you own.

•Attend a conference as a guest of a friend – in an industry completely different from your own.

•Learn more aboutrepparttar 146919 people you meet at your next networking event. Don’t stop with exchanging names and business cards. Take real interest in their approaches and successes.

These approaches can get you started.

Brainstorming, benchmarking and problem solving are great tools in your tool bag, but remember you have other options. One of those options is creative emulation. You can apply it in many ways in your business or other professional pursuits.

Kevin Eikenberry is a leadership expert and the Chief Potential Officer of The Kevin Eikenberry Group (http://KevinEikenberry.com), a learning consulting company. To receive a free Special Report on leadership that includes resources, ideas, and advice go to http://www.kevineikenberry.com/leadership.asp or call us at (317) 387-1424 or 888.LEARNER.

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use