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Putting It Together
I recommend structuring your report similar to a book report. Remember writing those in school? Why a book report? The focus here is short and informative. This isn't creative writing. You don't want to go off on some tangent about literary prose. Short, concise, and highly informative information to guide others is what works here.
Format And Packaging
Format is somewhat of a personal preference. But, keep computing platform in mind. There are numerous e-book compilers, many free, that can be used to create a small exe file of your report. The advantage here is that it can be created in web page format and then compiled with links that when clicked will actually open in e-book window. One downside however is that as far as I have been able to tell they only compile in PC format. So, anyone with a Mac will not be able to view file.
I have used Easy e-Book Creator for several short reports. It is simple and easy to use. I create pages in HTML format using Microsoft Frontpage and then compile. If you want full version without Easy e-Book Creator logo and with added security features, you can purchase a license for about $20. The resulting e-book is in exe format. e-Book Compiler also has a free trial version. I however was not as happy with it.
PDF is essentially universal. Just about anyone these days can open a pdf. The problem is that pdf file creators are rather pricey. An alternative is Microsoft Reader plug-in for Word. Microsoft is attempting to compete with Adobe in creating a new standard. The software is free to download from Microsoft at http://www.microsoft.com/reader/developers/downloads/rmr.asp .
After all else is done, its time to get your report to market. Now, there is not a single definitive way to do this. I use e- zine advertising, classified ads, pay-per-click, and traffic exchanges to advertise short reports in hopes of pulling interested readers to sign up for e-Kinetic E-Zine. What is great about this method is that it truly is win-win. I gain new subscribers who I get to share interact with through e-zine, and subscribers receive valuable information at zero cost.
Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his Infopreneur site. He can be reached at mailto:firstname.lastname@example.org .