What Does 21st Century Success Look Like?

Written by Joy Morris


Continued from page 1

Another example is people who work at home. The watchword for this group is convenience. Convenience sells and will continue to sell because this group wants to work on their time schedule and from their own home. They want convenience.

3. World-class opportunities are easy to enter and maintain. All too often people enter a business and then can't maintain their active status.

Since your goal is long-term success, be careful to choose an opportunity that makes it easy to keep on succeeding. Avoid those which draw you in and then fail to support you or make it almost impossible to continue long enough to have a chance to succeed.

4. The real 21st Century Internet business offers you upward opportunity, but doesn't push. If your goals are to throw all of your energy into your Internet business, learn everything there is to know aboutrepparttar product or service you offer and do more volume than anyone else onrepparttar 120887 world wide web, they will support you in that endeavour.

Hopefully, you will even haverepparttar 120888 chance to teach others your business and share in their earnings as well.

If that is not your goal, however, a true world-class business won't make you feel like an orphan or pressure you to do more than you want.

5. Support isrepparttar 120889 last quality of true 21st Century success.

No one wants to be convinced to begin, commit their money and their time, and then find that they have no one to go to for advice except themselves.

Having someone to call on, whether by phone or email, who has 'been there' and can offer guidance can meanrepparttar 120890 difference between failure and success.

There is an incredible amount of true opportunity onrepparttar 120891 Internet today. As you search for your perfect business, be sure to hold your standards high and never compromise when it comes torepparttar 120892 quality ofrepparttar 120893 companies with which you associate yourself. After all, you are loaning them your reputation, and it will be your reputation onrepparttar 120894 line.

Finding these five qualities in an Internet opportunity isrepparttar 120895 first step toward achieving 21st Century success!

Joy Morris has found her 21st Century success at http://www.goldshield-elite.co.uk . Combining the elements of wildly popular health products, created by health professionals, with an unparalleled Loyalty Rewards program, it is little wonder that Gold Shield boasts a 90% retention rate! Find out why 27 top leaders changed companies on the same day at http://www.goldshield-elite.co.uk


The Increasing Power of Publicity -- and how it can benefit your business.

Written by Todd Brabender-Spread The News PR, Inc.


Continued from page 1

Editorial placements are a wonderfully reciprocal way for you andrepparttar media to work together forrepparttar 120886 betterment of your business. The media needs to fill its pages and airtime with interesting information -- and you need to getrepparttar 120887 word out to your market. Researchrepparttar 120888 media market to find those media outlets and editorial contacts with which you can forge that mutually beneficial relationship. But you have to do your part and do it right - orrepparttar 120889 media will forge that relationship with your competitor. Make sure your media message is solid, contains newsworthy angles and isn’t disguised as overly commercialized ad copy. Have high-quality photos and media samples available and do all you can to makerepparttar 120890 media’s job of featuring your product as simple as possible. It also helps to have some sort of clipping service in place to track your placements and get you copies so you can use them in your secondary marketing programs.

Expert Branding This type of publicity placement generating takes advantage ofrepparttar 120891 expert knowledge within a particular business. It is an effective tool for entrepreneurs whose businesses are more service related, like consultants or specialists. Expert branding basically treatsrepparttar 120892 expert like a product. Alertrepparttar 120893 media as to your expertise on a specific topic and avail yourself to serve as an expert interview resource for future articles or news feature segments. Additionally,repparttar 120894 expert should write a few brief articles on a specialized topic and make them available to editors for review and possible publication. The challenge of this type of publicity placement isrepparttar 120895 tedious task of finding out which outlets accept “expert editorial contributions” or contributed by-lined articles in their publications. Again, it comes down to meticulously researching your media market to find those media outlets that may be in need ofrepparttar 120896 editorial content that you can provide them.

With some creativity, expert branding can be effective for product-based businesses as well. One client of mine runs a fresh wild salmon distribution business inrepparttar 120897 Pacific Northwest and was looking to increase consumer awareness of his products. Based on his more than 20 years of experience inrepparttar 120898 wild salmon harvesting business, we are expert branding him as a viable interview resource to health/food editors for features detailingrepparttar 120899 differences and benefits of wild salmon over farm-raised fish, as well as other related topics. In this case, my client (the expert) is identified and quoted in features andrepparttar 120900 name ofrepparttar 120901 business and even a link to a website are often included for consumers to check out. This is great credibility building exposure at little or no cost.

Overall, when usingrepparttar 120902 media to help market your product or business, take advantage of as many FREE media opportunities as you can. If you lackrepparttar 120903 expertise or time, a PR agency or publicist can generaterepparttar 120904 editorial placements for you. Butrepparttar 120905 fee you pay them is a FRACTION of what it would cost you to buy similar sized ad placements. And those publicity placements typically lead to a much better consumer response right out ofrepparttar 120906 gate – which is just what you need to boost your business torepparttar 120907 next level.

Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions. http://www.spreadthenewspr.com mailto:todd@spreadthenewspr.com (785) 842-8909




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