Continued from page 1
[x]Real time tracking of clicks, impressions, cost ..(3 hours delay)
[x]The ability to turn on/off participation in Google AdSense program. Since AdSense ads are nothing but ads by those who are running AdWords ads. [x]Ability to select daily budget to avoid overspending.
[x]A robust keyword analysis system.
[x]Since there is a limit for number of characters in ads, it is much more exciting to put all your copywriting skills to test.
[x]Ability to create a hierarchy for ad campaigns, such as various "ad groups" inside a single ad campaign.
The main reason why AdWords campaigns give best results is because of speed and highly targeted audience. In field of marketing it is extremely important to test results as early as possible.
But real question is how to get most out of these wonderful features? Because of speed with which AdWords gives results, it is a best tool to collect opt-in subscribers, in short "building your list". Instead of selling directly to audience it is wise to educate them more for pre-selling product and then follow up by building a relationship first.
Now everyone is talking about "building your own list" and it's true. But here I have a slightly different logic for sending AdWords traffic to an opt-in page.
Let's consider two situations.
Case 1>Tomorrow morning I come to your home and give away a pair of Nike shoes to you as a free gift.
Case 2>You go to a city mall and "buy" those same shoes by paying a price.
Now out of two situations it is more likely that you will take good care of shoes that you have purchased by paying money. Same is true with subscribers, when you pay to collect email addresses and names it is more likely that you will concentrate more toward building a rhythm with you prospects in order to get ROI.
It's like trapping yourself into a mousetrap. Since you have invested some money, you must work at it and is best way to tap "goldmine" on Internet.
That's it for now. Hope this information helps you and motivate you to give it a try.
Copyright 2005 Shrinivas Vaidya
AdWords is registered trademark of Google Inc.
f you are dead serious about running Google AdWords campaigns, then "The Definitive Guide To Google AdWords" by Perry Marshall is an excellent resource to start with. This is more than an eBook, which deals with getting results fast and without spending a fortune on AdWords advertising. Click below for more information.