Take a look, it's good stuff. http://www.pennyisland.com

Then there's client with horseback riding program meant exclusively for overweight, out-of-shape & large riders. It only took a couple of those stories of emails detailing tears in eyes of women who longed to ride horses but can't face judgemental comments from rough ranch hands as they push their charge over back of horses too small to carry them. It really was great to see smiles of overweight riders stepping onto big draft horses from safe mounting blocks at top of stairs, rather than hoisting themselves up (or not) from ground.

The proprietor of this program is herself large and wanted to ride, but her childhood knee surgery left her unable to do all bending twisting and climbing necessary to mount a horse and then made it difficult to stay in saddle due to strain on her knees caused by standard small saddles and position of stirrups. Undaunted, she bought big, beautiful draft horses, larger saddles and mounting blocks and realized her childhood dream. She is in heaven when she's riding, grooming and caring for her horses. She wanted to share it with others.

It's a joy to promote this business too. http://junosstables.com

I took on a new client last week who sells a pain relief spray and topical analgesic that helps ease chronic or recurring pain. It turns out that he's heard that trainers use his product on horses as well as more mainstream customers of professional sports teams and sufferers of chronic pain. I introduced two of them and they are conspiring to sell product for horses.

I'm enjoying marketing good stuff. http://www.koolnfit.com

I told pain relief spray client about oat-based bath products and he bought some to for his dog with sensitive skin. The bath products seem to work on animals too. Whether you are too large to ride tiny kids ponies at park or have sensitive skin or a bit of muscle soreness, I've got a client for you!

I'm talking with an importer of premium Italian olive oil this week and no doubt will be telling other clients about that too, but I can't see myself sending you to online casino for a one in a million chance at riches.

Talk about branding! ...and they get other people to send them stories for free so they don't even write books. Beyond this, they make money from other books and tapes, public speaking, joint ventures, and seminars.

Robert Kiyosaki (author of "Rich Dad, Poor Dad) makes money from books, tapes, board games, public speaking, seminars, an affiliate program, game events, teleconferences and real estate.

There are limitless possibilities of where you can go in expanding or capitalizing on your brand. Mark and Jack have used their "Chicken Soup" fame to sell unrelated products that are also directed at helping people live lives of their dreams. Paul Newman is using his fame as an actor to sell food and sauces that have nothing to do with movies he's been in.

So don't limit yourself. As your success builds over time continue to write down new and bigger goals. Imagine what you would do and what products you would create if you were already famous in your field. What would you sell? How would you market? How would you expand your empire?

You are a brand and so is your company. Even before you had a business everyone you came into contact with had an idea of who you were (your brand) because of how you presented yourself. Now it's time to be aware of brand your building and make most of it. Hey, we can't all be Britney, but we're missing boat if we don't learn from watching her cash in.

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