If you're not sure how to write a press release, check out http://www.InternetWriters.com for their free press release builder. There are also examples of what a press release should look like. If you're still wary of world of press releases, find a service to write one for you professionally.

Individual biographies should be focused on those people that would most likely be interviewed by media as a resource for articles. Include their full name, job title, responsibilities, and some personal information, such as their educational background, about their families, and certain accomplishments.

Large, black and white photos of these individuals should be included, along with photos of products, facilities, or anything else that might be of interest to media. Typed captions should be affixed to back with a non damaging adhesive.

Including archive articles in your media kit shows that press has found you newsworthy before, and also gives them a good example of how they could base their own article. Any other literature you include should be very important, and not too intimidating. Many editors avoid media kits that are too full of information, or too heavy.

Public relations can sometimes depend on how well your media kit is put together. If you send off your initial press release and an editor requests additonal information, you should get your media kit to them immediately, in order to help them meet their deadlines. Also, if information they need is not in your media kit, they might decide to pass story up all together. Having a media kit is probably not going to be life or death or your business, but it will save a lot of time when you're dealing with media people.

Aim to bring in subscribers who *do* see your ad.

2. What an ad copy should be:

Impossible! Your ad didnt bring in any sales, and it went out to all those people too. You were probably talking out of your you-know-what that's why!

It has to be understood that these subscribers are receiving solo advertisements day after day. Or with some lists, hour after hour. Do you honestly think they sit down and read through every ad copy?

I dont, I delete most of them.

Summing it up. Be quick, be to point, *do not* write more than 2 - 3 paragraphs of text. Almost no one will read through that.Who know's, your ad may have sold otherwise. That's if you didnt expect your viewer's to read that long essay of an ad.

A subtle hint for success: make your subject line relevant to offer! Subject line's are so important if you take lame way out and use things like...

Re: hello 7,897,428,322 FREE ads forever!!! Dont delete, you'll regret it for LIFE. ok

...your bound to be put where all cheesy spam-like offer's go. In my 'Deleted Items' box.

As both an ad publisher, and a long time advertiser, i strongly reccommend that you write a subject line that sums up exactly what you have to offer. You are now relaying this message to every subscriber. They *all* know what you can give them, and make a conscience decision to take you up on it or not.

Everyone see's a subject line. Not everyone will see ad.

If you use an irrelevant, "catchy" subject line. Your fair game for all people like me who will just delete ad.Without ever knowing what you actually offered.

This became difference between $0 profit, and $1500 profit for me.

And guess which one worked.