What Comes First - The Cover or The eBook?

Written by Ovi Dogar

Continued from page 1

You have to carefully considerrepparttar general nuance of color forrepparttar 108455 cover,repparttar 108456 main andrepparttar 108457 secondary fonts.

Here are a few general tips for you: 1. The colors tell a lot aboutrepparttar 108458 general subject ofrepparttar 108459 ebook so you must use them accordingly

2. Use a combination between red, blue, black and white

3. Yellow it's OK used sparingly in combination with black because it generatesrepparttar 108460 strongest contrast

4. Always use a strong font forrepparttar 108461 main title - Impact its fine ifrepparttar 108462 title is longer and Arial Black for shorter ones.

5. If your ebook is on a lighter subject you can toy around with different fonts but never use more than three different fonts forrepparttar 108463 same cover

6. The cover should contain: a.repparttar 108464 main title b. one teaser phrase or a good subtitle c.repparttar 108465 author name and eventuallyrepparttar 108466 URL ofrepparttar 108467 ebook (avoid using http:// and subdirectories) usually a simple domain name will do just fine.

And finally one more tip: always KISS: Keep It Simple Stupid. Do not forget thatrepparttar 108468 cover will be a small image and if you fill it with lot of info, it will be unreadable.

As a special gift forrepparttar 108469 readers of thes newsletter, I invite you to joinrepparttar 108470 monthly sweepstakes for a free professional custom cover at http://www.absolutecovers.com/dc.pl/article

Ovi Dogar is specialized in the creation of custom virtual covers that really sells. You can view some recent samples of his work at http://www.absolutecovers.com/samples.html

Write, Finish, and Publish your eBook Fast to Pull Online Sales

Written by Judy Cullins

Continued from page 1

3. Write a thirty-second "tell and sell." You only have a few seconds to impress your potential buyer. Include your title, a few benefits, andrepparttar audience. Use sound bites to grab attention. _Write, Finish, and Publish your eBook Fast to Pull Online Sales_ shows professionals how to shortcut each step of writing, publishing, and promoting a salable short eBook.

Include a sound bite that grabs attention such as "It will do more for you than instant cappuccino." You may also want to compare your book to a successful one such as "The Fast Lane of Dan Poynter's Books."

4. Write your sales letter before you write your book. This important sales tool givesrepparttar 108454 benefits your potential buyers want. Include compelling ad copy, benefits, testimonials, and a small blurb about you,repparttar 108455 author. If your potential buyer likes it, they will buy onrepparttar 108456 spot.

5. Write your eBook's introduction. Includerepparttar 108457 problem your audience has, why you wroterepparttar 108458 book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page. Your introduction will help you write your sales letter.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understandrepparttar 108459 chapter title, then annotate it. Add some benefits or a sub title. In my first chapter called "Why Write an eBook?" I added this partial list of benefits: Ongoing lifelong multiple streams of income, credibility asrepparttar 108460 expert, products sell easily online, buyers are more targeted and hence you create more profit.

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend themrepparttar 108461 same chapter andrepparttar 108462 table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will help promote your eBook Online.

Designing every part of your eBook to be a sales tool and a beacon that brings out your best: writing a compelling, understandable, and enjoyable book that millions of Online buyers will want.

Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams. 24 clients published since 1999! http://www.bookcoaching.com/discounts.shtml Send an email to Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports

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