Think globally because we are not dealing with folks in our town any more. We are dealing with time zones all around our little planet.

I live on east coast of Canada. I could be going to bed as you are getting up. By time you have had your first couple of coffees I will be fast asleep. Dreaming about fishing.

You come across one of my websites on your journey online and email me asking for more information.

Would you rather get an immediate or automated response that gave you exact answers you are looking for or would you prefer to get personal touch even though it means you might have to wait a day or two before you get answer?

Well personally I want an immediate response. If I need something more that what I would receive automatically then I would seek out another email address or means of communicating with you.

Most people forget they even asked for info if they have to wait. By time they get a response they have already gone elsewhere and perhaps even made a purchase there. ---------------------------------------------- James Mann iNET Strategies Inc. http://www.theautoresponderreview.com/ Learn power of automating your response to requests by using autoresponders.

James Mann has been a computer & software consultant since 1987. He has also been a certified computer instructor for the past 17 years.

The simplest approach, and an effective one, is to put name of your newsletter in subject line. That works well if readers find content consistently helpful or interesting. But don’t depend on just name - here are some ideas for other hooks that may increase readership.

Make it descriptive, since many email users quickly scan subject lines and quickly hit Delete button if it doesn’t immediately grab their attention. If that descriptive text hints at a solution to a problem shared by your readers, then you’ve got a winner.

Here’s another subject line tip that may help you increase readership. Several email gurus recommend putting date of issue in subject line, and I’ve tried that myself. In limited testing I’ve done, it seemed to increase number of clicks on embedded ads.

This is how a recent subject line for Abbott’s Communication Letter looked to my subscribers:

“April 27-05 Communication Letter - Communication & Company Size”

Explanations: April 27th is, of course, date. Communication Letter is an abbreviation of name of my newsletter; and Communication & Company Size is title of article that week.

Altogether, whole subject line seems a bit long, but it does cover several bases, so it’s what I’ll use until I’ve had time to do extensive testing.

In summary: Don’t look at header of your email message as something to be finished and forgotten quickly. It can make or break your newsletter.