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Next on agenda is an easy way for your prospects to purchase your product. If you don't accept credit cards you are missing impulse sales. If someone is ready to buy, and you make them jump through hoops to purchase, odds are they won't. If you give them time to "cool off" they will likely look elsewhere.
It is not that difficult to obtain a merchant account. Anyone who is selling a product or a service who doesn't have one is simply wasting their time. If someone has to send you a check or money order, by time they get around to doing it, impulse to purchase may very well be gone.
Do you have a personal presence on web? If not, you are losing business. You don't have to give them your life history, but your picture and way to contact you goes a long way.
Do you need a toll free number. I always felt this was important, but have lately changed my thinking. A toll free number will generate a lot "tire kickers" but not too many sales. If someone won't "drop a dime" to find out about your offer, they are most likely not serious. We took out our toll free number and two things happened - number of calls we received went down. But, number of sales we made went up - go figure.
These are just a few of stepping stones needed to reach your goal. While there are many others, if you provide these steps for your prospects, you will most likely meet your goals. If you don't, you will quickly lose heart and wonder why you are not getting any business.
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com