Financial Advisors' Prospects - I hope I have enough money to pay my childrens' college tuition - I hope I have enough to afford to retire comfortably - I hope my money is secure no matter what stock market does

Online Data Management Firms' Prospects - I hope more people find my site - I hope more prospects understand how they can benefit from using our services - I hope more prospects contact us and buy from use

What are your prospects hoping for when they buy your products or services?

Why Marketing to Hope Works Much as you'd like to think your prospects make logical, well reasoned purchasing decisions, in most cases logic plays a secondary role to emotions. If you've made rounds with a son or daughter looking at colleges, you've experienced this first hand. You talk whole thing over thoroughly with your child and make a decision to visit a college that appears to be a great fit.

You drive up to campus and they won't even get out of car. What's going on? They’re making a decision based on some unspoken set of criteria that defies parental logic. Find out what those criteria are, and you can move forward. The same goes for your prospects.

Your prospects may bring logic to bear when researching service providers but their ultimate selection will be based on emotions. Market directly to what they hope and want and tap into these emotions to help them pick your product or service.

No matter what business you're in, your objective is to help your clients be more successful and to achieve their hopes and dreams, both small and large. Appeal to their motives and you'll increase your sales.

Remember HOPE stands for: Help Our Prospects Excel

Use hope to market your products and services and you'll capture your prospects' attention, their hearts and more of their business. -

5. Interview Articles: they could include interviews from customers, employees and experts. Examples: interview an employee that won an award, an expert related to your industry, a satisfied customer, people profiles.

6. Publications: they include information that's bundled together to take with person. Examples: ebooks, reports, software, auto responder information.

7. Business History Articles: they include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information.

8. Product Articles: they include information about your product or services. Examples: new products, improvements to existing products, new accessories.

9. Visual Content: they include visual helpers that help explains, shows or supports an example. Examples: charts, photos, graphics, graphs.

10. Entertaining Content: they include humorous and off beat information. Examples: contests; quizzes, trivia, puzzles, games, cartoons.

11. Excerpts: they include information used from other resources for different purposes, but can also support your business. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases.

12. Technology Content: they are new technologies you can use to present your content. Examples: audio clips, streaming video, MP3 files.