You want to choose a leader who have experienced some bumps in road and can now be selective in choosing a company that is most likely to remain out of MLM graveyard.

3. Find someone who knows how to market.

Network marketing is just that: marketing through networking. An essential part of equation therefore is effective marketing of your business. Marketing can eat up a small budget very quickly. Therefore, you must know what works from what doesn’t work so that you can use your advertising dollars most effectively. The name of game is maximum returns for your money. I mean, that is whole idea behind network marketing—leverage. This translates into small effort and great gain.

Find someone who knows how to use tools of trade such as teleconferencing, voicemail, direct mail, internet and broadcast media. This is a business so you have to treat it like one.

4. Find a leader who studies industry.

Anyone who claims to be a professional will subscribe to magazines in his area of expertise, attend seminars to keep abreast of what’s happening and keep his pulse on industry. This is only way that trends can be determined and what is working for competition be uncovered. To simply concentrate on your own company and be blinded to what others are doing is narrow and myopic.

There are a lot of lessons to be learned from other network marketers that can be incorporated into one’s own business.

5. Look for a leader who has people skills.

There is no escaping it. Even with all new technology at our fingertips, network marketing is a people business. If a leader doesn’t love people then it will show and recruits will know. Network marketing could qualify as part of hospitality sector because so much of its success depends on empowering and affirming people.

So find a leader who will be respectful of your value as a person and not just as another number to add to his downline.

The right opportunity and company may be vehicle to your success but an effective coach is like high-octane gas in tank!

************************************************** Copyright (c) Greg Aldrich.

Greg Aldrich is a successful network marketer. He attributes his success to his concern for success of others. He is one of first fifty distributors in a brand new opportunity poised to be next industry giant. Visit http://www.ave5.com/re1go

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