What's really going on with your web site?

Written by Ralph Hilliard

Continued from page 1

I could define it as "Selling books using real-time processing onrepparttar Internet". It's getting better, at least I now know that I will need to get a merchant account, digital certificate, SSL and a shopping cart on my site to make "real-time" a reality.

I could define it as "Selling fishing books using real-time processing onrepparttar 134789 Internet". Hey now we are getting somewhere, or are we?

I could define it as "Selling fly-fishing books using real-time processing onrepparttar 134790 Internet."

This could go on and it should. The more specific you can be,repparttar 134791 better.


The primary goal examples listed so far are missing at least one element. The audience. A primary goal and primary audience are inseparable. Let's add a primary audience torepparttar 134792 definition we have so far.

"Selling fly-fishing books to fishermen using real-time processing onrepparttar 134793 Internet."

So we added our audience, 'fishermen'. Of course this is still a vague and poor definition for a specific goal.

To cut torepparttar 134794 chase, let me just finish this with what I believe would be a good final definition forrepparttar 134795 primary goal and audience for our fly-fishing book salesman.

"To sell fly-fishing books authored by Randall Kaufmann to fly-fishing hobbyists who have subscribed to at least one fly-fishing magazine withinrepparttar 134796 past year. These books will be sold solely overrepparttar 134797 Internet using real-time processing and an automated fulfillment center."

Yes, it is quite okay to be this specific, you can always approach wider audiences at a later date after you have been successful with smaller ones.

I trust that you can see how this will assist you as you begin to design a web site. Instead of approaching your web site as a blank canvas that you have to creatively fill, you have a very specific course of action.

>Fromrepparttar 134798 definition above, I can see several things that will be a must for this web site.

1. A bio for Randall Kaufmann, who he is and why his books arerepparttar 134799 best on fly-fishing. A picture of Randall Kaufmann.

2. A collage ofrepparttar 134800 major fly-fishing magazines with a caption that reads something like "If you enjoyed your subscription to these, wait until you get your hands on this fly fishing book".

3. Lots of keyword content full of fly-fishing, Randall Kaufmann book titles andrepparttar 134801 fishing magazine names.

4. A graphical layout that capturesrepparttar 134802 beauty and peace of a running river,repparttar 134803 fly-fisherman's paradise.

The defining of a primary goal and audience setsrepparttar 134804 tone for your entire web site design. Give your web site design and your businessrepparttar 134805 preparation it demands and it will demand much less from you inrepparttar 134806 future.

Ralph Hilliard's WordNet University is turning beginners into web designing fools! Download the sample video FREE. http://www.wordnetuniversity.com/getresponse/ You learn visually. No Books, No Programming. Watch and Hear as a site is developed before your very eyes.


Written by Linda Sedmera

Continued from page 1

The benefits of having a professional, well-constructed web page are innumerable, but one ofrepparttar most important is that it creates a favorable first impression that will motivate your audience to read on. Internet audiences are a notoriously fickle lot -- if there is something about your web page that they don't like inrepparttar 134788 first 5 seconds, they will often go on to their next choice without waiting to see what it is that you have to offer.

3. Make it as easy as possible for your customers and potential customers to contact you. If your audience becomes interested in your product, but doesn't know how to contact you to order or to get additional information, then your web page has accomplished nothing -- except maybe create sales for one of your competitors!

It is a good idea to have an email account that is associated with your website and is available to your customers through your website. Remember that communication is power, and if you can't communicate easily with your customers, you are probably losing sales!

Web pages are a very effective way to market your business. However, it is important to understand that there are LOT of other people who have realized this, so there is a tremendous struggle to capture your potential audience's attention.

However, with just a little bit of forethought, you can make a web page that stands out and rises aboverepparttar 134789 competition!

Linda Sedmera shows you how to get a FREE domain name and a FREE website as apart of her main business venture. Go to http://hotyellow98.com/lkpublishing or email Linda at lkpublishing@hotyellow98.com

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