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Ask friends and associates who they use. While their needs may be somewhat different than yours, basic issues such as support and uptime will be evident, as will cutomner satisfaction. Check out several of web hosting directories, as they maintain a wealth of current information regarding specifics you're interested in. Come armed with a list of things you're looking for and narrow your choices down using this.
Make sure you can grow with this new host. Not only in size of your current sites, but also number of domains and subdomains you can host there. If you're anything like me, I want to be able to get most bang for my hosting buck!
In short, due your homework, check them out, do your part in knowing as specifically as possible what you're after, and make your choice. This could be beginning of a beautiful friendship!
Keith Thompson is the Webmaster of Web Hosting Providers a site reviewing and offering great choices for outstanding web hosting.