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Unless you’re a Hollywood star or some kind of oddball, to media you are not a story.
So forget about breaking your way into media spotlight with “news” about how great or successful you are, how impeccable your credentials are.
The media don’t care. You need more. Your story is your topic – a slice of your subject matter expertise. (For next 30 days, repeat this aloud to yourself every morning and evening until it is second nature:)
“My story is my topic.”
Your story will focus not on you, but on needs and problems that drive clients to your door.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.