What's Your NICHE market?

Written by Gillian Tarawhiti


Continued from page 1

Simple questions, but not so easy for many netpreneurs to answer. If you take some time and answer these very straight forward questions you will find that by defining your NICHE you will be better equip to go straight torepparttar source, than taking a stab inrepparttar 120235 dark and hoping it will all work out.

You will also find that by defining your NICHE MARKET you will:

• Help define your Internet Marketing Strategy • Develop products/services that appeal to your NICHE • Set yourself up as an industry leader • Optimise your site for search engines so your NICHE can find you easily • Maximise your marketing budget where it counts.

Once again I ask you: WHAT’S YOUR INTERNET NICHE MARKET?

The truth can be found in your answers

Gillian Tarawhiti Community Training Centre http://www.millionairerippleeffect.com

About the Author Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Australian-based Internet Marketing firm that works with individuals and organisations © 2004 Permission is granted to reprint this article in print or on your web site so long as the paragraph above is included and contact information is provided to www.millionairerippleeffect.com.


How To Jump Start ANY Business

Written by Robert Vilardi


Continued from page 1

d.Door Hanger: Pizza places all overrepparttar U.S. do it everyday. They wouldn’t be doing them week after week if it did not work. I found this to be an effective tool for almost any localized business.

e.Local Throw Away Paper: Every town has them and they are typically very affordable for reaching thousands of people. You can choose which zip codes you would like your ad to appear in. Different zip codes typically have different income levels sorepparttar 120234 response you may get from one zip code may be totally different in another. You will have to play around with a few before you find out which one clicks. A good way to reach perspective prospects but like fliers and door hangers, they are usually work better for some business than others.

4)WHICH ADVERTISEMENT IS WORKING: P.T. Barnum once said “50% of all my advertising is useless, if only I could figure out which 50%”. The next section is on toll-free numbers but I found a great use for them other than voicemail. Whenever I run a marketing campaign every piece of advertising I use has a different extension number. By simply putting my 800 number along with a different extension number, I can track which ads are effective and pulling in leads. I have used various 800 services,repparttar 120235 best for this purpose is by far FreedomVoiceMail at www.freedomvoicemail.com

5)800 AND TOLL-FREE NUMBERS: I recommend a voice mail service for any business that is serious about becoming a success. Why spend all your time advertising and planning only to missrepparttar 120236 call when it comes in. If you do not answer, someone else will reaprepparttar 120237 benefit of all your hard spent marketing time and advertising money. When you have an 800 or Toll-Free voicemail number, you will never miss a call andrepparttar 120238 general public is more likely to perceive you as a legitimate company. The least expensive way I have come across is a service called Freedom Voice Mail, www.freedomvoicemail.com. They have different systems available on a monthly basis and there are no long term contracts. Each system includes your own unique toll-free number. If you already have you, you can transfer it to their system or you can get yourself a vanity number such as, 1 800 buy this.

6)PRESS RELEASES: Sending out a Press Release to various newspapers inrepparttar 120239 areas you do business in can be a big fast boost to your company! The key to writing a press release is to keep it short and torepparttar 120240 point while adding enough pertinent information whererepparttar 120241 newspaper can re-print snippets of your information. Almost every word program available today has a template press release included in their programs. Still feel a little shaky; there is a lot of information available onrepparttar 120242 net. Type in writing press releases and you will be in press release heaven. 7)ARTICLE SUBMISSION: Submitting articles on line are probablyrepparttar 120243 best things you can do to increase your rankings inrepparttar 120244 search engines and give your business authenticity. There are plenty of submission sites available. Go to any search engine and type in article submission being specific to your field such as real estate article submission.

Robert Vilardi former VP for Specialty Rest., in charge of 27 operations, has sold and taught catering marketing with annual sales in excess of $125 million. Robert holds a Florida Realtors License, teaches Ethics for the Pasco Board of Realtors and is the Vice Chairman of their education committee. An active Mortgage Broker, he writes the Sunday Article for the Florida Saint Petersburg Times Real Estate and Mortgage section. Mr. Vilardi can be reached at rjv@rjvilardi.com


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