Marketing: What's Your Marketing Attitude?

What's Your Marketing Attitude?

Written by C.J. Hayden

Continued from page 1
2. "I don't have time for marketing." There are only two situations where this can really be true: you're too busy doing repparttar

client work you already have, or you have other important responsibilities (e.g. an outside job or young children) taking up your time. It's easy to believe that doing client work already contracted for is more important than marketing, especially when deadlines are tight. But if you always follow this policy, you will be locked into a feast or famine cycle, with no new clients waiting for you when repparttar 120336

work is finished. Whether your responsibilities preventing you from marketing are within repparttar 120337

business or outside it, you need to allocate a minimum amount of time each week, no matter what. Even two hours per week can make a significant difference, if you consistently use that time for marketing. Imagine that you have overslept, and are late for an appointment. You might skip breakfast, but would you leave repparttar 120338

house without brushing your teeth? Of course not. If you are going to be successful in business, that's how automatic marketing needs to become for you. 3. "My marketing isn't working." It's true that there may be something wrong with your marketing. Perhaps your message is unclear or repparttar 120339

tactics you're using are inappropriate for repparttar 120340

audience. I find, though, that for repparttar 120341

majority of business owners who say this, repparttar 120342

real problem is not that their marketing isn't working but that they aren't working their marketing. Let's say your business needs two new clients a month, on average. If, in your experience, you must make a detailed presentation, proposal, or initial consultation to three potential clients for one to say yes, you will need to make six of these presentations per month. Now how many prospects do you need to have contact with for one to be interested in a presentation? Ten, maybe? That means you need to make contact with 60 prospects each month to land your two new clients. If you do this math for yourself, you may quickly find that repparttar 120343

only thing wrong with your marketing is that there hasn't been enough of it. C.J. Hayden is repparttar 120344

author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All repparttar 120345

Clients You'll Ever Need" at http://www.getclientsnow.com

C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com

7 Ways to Become an Obvious Expert in Your Field

Written by Roger C. Parker

Continued from page 1

Web audio adds another level of persuasion and personalization. You can record “welcomes” and “invitations”—furthering your relationship. Audio also permits visitors to hear testimonials delivered in your client’s own words. You can host teleconferences on low-cost rented bridge lines. You can expand upon topics introduced in One-Page Newsletters, engaging your market and deepening relationships. Calls can be recorded and offered as free MP-3 website downloads.

4. Automate your marketing

Use autoresponders to automatically fulfill prospect information requests. Each request can trigger a timed sequence of e-mails—like a “mini-course”—greatly increasing your chances of making a sale. Post-purchase autoresponders help you cross-sell, up-sell, and re-sell buyers.

5. Write better in less time

Mind Mapping software helps you plan your marketing and write more persuasive copy. Mind Mapping helps you harvest and organize your ideas. You can easily plan your marketing and create each issue of your One-Page Newsletter. You can also use online technology to dictate your newsletters, greatly reducing repparttar time it takes to create each issue.

6. Publish your expertise

Print-on demand helps you publish a book that promotes your expertise without undue financial risk. Books are only printed when they are sold.

7. Learn from your market

Online surveys help you identify your market’s information needs, test offers and messages, and find out why visitors leave your website without buying.

Keys to success

• Use multiple technologies. Use autoresponders to distribute your surveys, for example.

• Commit to consistency. One-Page Newsletters keep you constantly in front of clients and prospects.

• Always look your best. Use design to reinforce your image and your message.

• Educate, don’t advertise. Let your ideas speak for themselves. Sales will follow.

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. For content ideas and more, contact Roger at 603-742-9673, or e-mail Roger@onepagenewsletters.com and find out how you can become an Obvious Expert.

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