Advertising entails publicizing your business, product, or services you are offering. It involves process of developing strategies such as ad placement, frequency, etc. Advertising includes placement of an ad in such mediums as newspapers, yellow pages, television, radio, and of course Internet. Advertising is single largest expenditure of most marketing campaigns.

The best way to distinguish between advertising and marketing is pie chart. Mentally visualize breaking pie chart down into several slices that include advertising, product pricing, distribution, customer service, sales strategy, etc.

Using this method, you can see, advertising only equals one slice of pie in marketing strategy. All of these components must not only work independently, but they also must work in unison towards ultimate goal of publicizing your business and obtaining customers.

Marketing, on other hand, is simply a process that an organization goes through to facilitate an exchange between buyer and seller.

An attorney can trade his services for office supplies, auto repair, business lunches and plumbing service.

A restaurant owner can trade his service for kitchen supplies, grocery products, new carpeting, and plumbing service.

A plumber can trade his service for auto repair, advertising, legal services or a home entertainment system.

And it goes on and on. With barter, you're limited only by your imagination.

So, how does one business approach another business about possibility of bartering?

The easiest way is probably to go through your local barter exchange. Just look in yellow pages under "Barter and Trade Exchanges."

If you don't have a barter exchange where you live, no problem. Just pick up telephone and call a company you're interested in bartering with.

Who knows, you just might be pleasantly surprised at response you receive!