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Don't get me wrong. I'm not against registering for long domain names. I just feel that we should see things in perspective. If you're getting a long domain name in hope of securing a high search engine placement, err... based on facts, please don't expect miracles.
So what should we look for when choosing a domain name? I use a simple "3 Es" guide:
1. Easy To Remember Yahoo is certainly easier to remember than AltaVista. No surprise why Yahoo is doing a LOT better.
2. Easy To Spell If you have a long domain name, be careful. One spelling mistake by a potential visitor is all you need to lose him forever.
3. Easy To Pronounce If your domain name is hard to pronounce, how do you expect people to spread word and tell others about it?
What do 3 Es have in common? They make things simple for your visitors! Our world is complex enough. We don't need another complex domain.
Must your domain name be relevant to your site content? Not necessarily. What has name "Yahoo" got to do with a search engine or a directory? And is there any real connection between words "Amazon" and "books"?
Selecting a domain name is an extremely important step. So do it carefully.
Alan Yap, founding editor of ProfitJump.com. Alan offers free tips and strategies for effective Internet marketing. Visit now or subscribe at and receive 3 Bonus Reports, guaranteed.