Don't get me wrong. I'm not against registering for long domain names. I just feel that we should see things in perspective. If you're getting a long domain name in hope of securing a high search engine placement, err... based on facts, please don't expect miracles.

So what should we look for when choosing a domain name? I use a simple "3 Es" guide:

1. Easy To Remember Yahoo is certainly easier to remember than AltaVista. No surprise why Yahoo is doing a LOT better.

2. Easy To Spell If you have a long domain name, be careful. One spelling mistake by a potential visitor is all you need to lose him forever.

3. Easy To Pronounce If your domain name is hard to pronounce, how do you expect people to spread word and tell others about it?

What do 3 Es have in common? They make things simple for your visitors! Our world is complex enough. We don't need another complex domain.

Must your domain name be relevant to your site content? Not necessarily. What has name "Yahoo" got to do with a search engine or a directory? And is there any real connection between words "Amazon" and "books"?

Selecting a domain name is an extremely important step. So do it carefully.

These tools together with your creativity and thoroughness are extremely important, because you really can’t expect to make a critical decision in your business without knowing what all of possibilities are.

Next after you have built a really creative and thorough list, check out possibilities for one of those phone numbers. Unfortunately, there is no short cut or easier way to do this than simply to pick up phone and call them all! Keep track of all information you get, and look for ones that don’t go through to an end customer or that go to recorded phone company messages. If it goes to an end customer then phone company can’t get it for you, so only give them list of ones that don’t have any apparent customer. That doesn’t mean that they will be available, they probably won’t but they are at least worth a try.

All phone companies work off basically same database so best place to start is usually where you already have an account. Then while they are checking on phone numbers, look into same possibilities on domain names. Remember, with more and more new ventures springing up every minute, space on net is getting tight and only going to get tighter but a good combination can literally transform your organization and even your industry! So remember two most important ingredients in coming up with right name are CREATIVITY and PERSISTENCE!

If this doesn’t work, visit http://www.TollFreeNumbers.com or just call 1-800 MARKETER. We specialize in getting 800 numbers when phone company says they’re not available.