What's So Different About Writing Web Copy?

Written by Joe Robson

Continued from page 1

---------- Here's An Excellent Tip.

Print out your copy and read it out loud. If it doesn't sound like an everyday conversation there's something wrong. Have a friend read it out to you. If she stumbles over any words, or has to re-read a sentence, you'll know it needs re-writing.

Then buildrepparttar Web site around your copy.

Only add pictures and graphics if you are convinced they enhance and support your copy! That way you will see that most ofrepparttar 129862 beautifully designed logos, banners and gizmos you had in mind, will simply distract your readers fromrepparttar 129863 one most important thing on your site - your sales message.

---------- Here's A Few Other Important Points.

1) Far too many web sites have no headline. If your Web pages haven't got headlines, give them one NOW.

Just because your reader is already at your page doesn't necessarily mean he knows what to expect. A headline TELLS him what to expect. It also gives you, your company, and your site an identity that hopefully your reader will remember.

2) Fire your BIGGEST GUN first - in your headline.

3) Push your USP into your reader's face.

4) Pack your message with benefits, benefits and more benefits.

5) Use plenty of white space.

6) Break your copy up into bite-sized chunks.

7) Make it easy to contact you from every page.

8) Place a 'HOME' button on every page.

9) Make your copy as long as it needs to be to get your WHOLE message across.

10) EMPHASIZE your key points.

11) Use Testimonials with imagination. Don't just list them on a separate page. Your readers won't look for them.

12) TELL your reader what to do. (e.g. Order Now!)

13) Make it extremely easy to order.

14) SHOW your reader how to order.

15) Atrepparttar 129864 ordering stage re-state your guarantee.

16) After she has submitted her order make sure she is toldrepparttar 129865 order has been received. Then send her a Thank you email. She needs to be re-assured she has maderepparttar 129866 right decision. Prevent 'Buyers Remorse' or she may cancel!

17) Be totally professional about absolutely everything.

So there you have it. A very brief summary ofrepparttar 129867 copywriting techniques used byrepparttar 129868 most successful Marketers and Copywriters on and offrepparttar 129869 Web!

Just ordinary people withrepparttar 129870 good sense to stick to PROVEN methods which achieve EXTRAORDINARY RESULTS!

Joe Robson is co-author of 'Make Your Words SELL' with Ken Evoy. Joe and Tom Glander own The Newbie Club which is bulging with unique NET and PC Newbie tutorials and eBooks. JUMP ON OVER to http://newbieclub.com/home/fun_easy and look at their very professional Affiliate Program. It's BIG! Joe's Copywriting site is at http://www.adcopywriting.com

Developing Free Content... It's not really as bad as it sounds!

Written by Edward B. Toupin

Continued from page 1

Many major sites are monitored and rated by some ofrepparttar larger corporations and industry experts. If you article catches their eye, you could end up with a client that you would have otherwise never hadrepparttar 129861 chance to work for. The widerrepparttar 129862 audience,repparttar 129863 more additional work you can acquire!

--- Writing a Free Content Article ---

Writing a free content article is simple and follows a similar professional approach as an article for a standard, paying market. A few pointers are:

* Be Concise Keep it under 1,500 words. Some professional organizations might pickup your article for a paying market and they usually only accept between 500 and 2,000 words. Also, if you can write an in-depth topic in fewer than 1,500 words, that usually demonstrates that you have a handle onrepparttar 129864 topic.

* Be Real Take free content articles seriously. Be professional and write about something you know professionally. Stay away fromrepparttar 129865 MLM articles and avoid meaningless writing.

* Be Honest I've seen some authors userepparttar 129866 same free content from other writers and just modify it a little to suit their needs. Do you own work!

* Your Byline Make sure that you byline provides enough information to identify yourself and provide contact information. This byline is your business card!

--- Here, steal my work! ---

As I've said, I sometimes see that same article used by numerous writers. Sometimes, unethical people steal other's work so that they can look good inrepparttar 129867 public eye. Take it as a compliment, but protect yourself.

Protecting free content is no different than protecting paying market content. One place to go is MediaRegister (http://www.mediaregister.com). They will register your work online for a minimal fee. This way you can distribute your work and protected it fromrepparttar 129868 little thieves ofrepparttar 129869 Internet.

--- What next? ---

Free content articles can provide you with enormous amount of exposure onrepparttar 129870 Web. In some cases, you can obtain exposure that you would have otherwise missed!

Edward B. Toupin is a freelance consultant, writer, and published author living in Las Vegas with his singer/actress wife. He currently handles technical writing tasks for various companies in New York, Chicago, and Denver as well as imagineers and markets feature-length screenplays.

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