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What's important is that you have a plan to stick to, a business model to work from and a good idea on how you're going to get there. It's common sense.
8) Products or services to sell. These can either be your own, or an existing product line that plugs in well into your own business model. You should give your website model a theme (for instance, golf) and then you may find that other sites exist that can supply products you require for your own website.
Alternatively, your website may be geared towards another sales vehicle (such as advertising revenue) which will require your own unique plan for success.
9) Your own domain name. You can get a domain for approx. $11 from Joker.com now and hooked up to a web hosting company for less than $20 a month. Why would you put your own professionalism in jeopardy for sake of less than 200 bucks a year?
Even if you don't use your website as a direct sales vehicle, it'll provide you with a new professional foundation needed to effectively start your business.
10) Money. I won't lie to you, you're not going to get anywhere without at least some investment. It may not have to be a lot (depending on your business model). I started with $500 and now can produce that back every single day online. But joining a free affiliate program with your free URL won't get you anywhere. Just like a "real world" business, there are certain overhead costs that just can't be avoided.
11) Common sense. It's amazing how many people seem to lack this. They join a free affiliate program, grab a free website and promote on search engines and newsgroups... using spam and FFA links, then wonder why they're not yet rich. Here truth:
The Internet is a communication's medium and nothing more. The rules of good business practice still apply, only difference is that economy has changed and introduced potential for much greater success through ease and cost efficiency of customer reach and ability to use technology in a big, big way.
You still need to think and act like a business. This one point, unless fully grasped, causes most failure.
12) Contacts. As you go down route of success you'll network with many people and develop contacts in industry. If it wasn't for a small group of people I was fortunate to meet along way, I wouldn't have made so many profitable business alliances. Network, network, network! Once known, your name will be said with respect.
There you go, my "12 points of success". Of course there are MANY individual sub-topics (which is what makes Internet marketing so huge) like good website design, right marketing knowledge, ability to put technology to use, etc. But it's up to you to learn these aspects.
With desire to succeed, constant motivation and willingness to learn, you're limited only by your own mind. Success awaits, you just have to know how to grab it.
Want to hear something crazy? The author of this article, Gerald Shaw, turned his crack-pot marketing skepticism into a $200K per year venture! Learn how for free by contacting him directly: mailto:garyAGME@GetResponse.com