4. Average Page Views per Visit Think of this as "depth" of each visit. Most visitors to your site will only see a single page (generally your home page) before they click on to next site. This is normal. Web users are goal oriented. They scan pages to see if they contain or link to information they want. If they don't think they're on right track they'll abandon site. But visitors who view multiple pages are clearly interested. The challenge is to convert them from browsers to buyers.

5. Most (and Least) Popular Pages Which pages do your visitors request most (and least)? Monitoring these stats identifies usability and navigation problems on your site. If visitors are not clicking through to a page that's important to your business you can address problem (by modifying navigation or position of a link, for example) and then measure result of changes.

6. Referring pages Each time someone visits your site, their browser sends a "referrer" which allows you to track where they came from. This is important because it tells you who links to your site and what search engines visitors use to find your site. It allows you to track effectiveness of promotion and advertising. Referring sites may also contribute to your traffic by increasing your link popularity rating with Search Engines.

7. Top Keywords and Phrases Pay close attention to keywords and phrases that are (and aren't but should be) included in your site statistics. These are words people are actually using to find your site. This information will not only help you better serve and sell to your audience, it can also lead to higher Search Engine rankings.

CONCLUSION Web logs contain valuable information about your site. By understanding general trends and specific activity that's taking place, you can make better business decisions. Web log analysis allows you to determine what's working -- And what's not. And that's a huge benefit for any business.

The subscribers to course are also invited to become ezine subscribers and over 90% of those completing course do subscribe. So this system continuously feeds highly targeted and loyal subscribers to my ezine.

A fourth system that I use is that I write ezine article regularly which I submit to ezines, article directories and article lists. All of these articles have resource boxes which bring reader into my site on exact landing page I desire. Which page they are brought into site on depends upon article's topic. This is key to getting that highly targeted traffic. My articles are published on many other websites, so each article becomes a mini-system which continues to bring in new site visitors and subscribers for YEARS. The same is true of my article and interviews published in ebooks.

These are just a few of many systems that I have in place which bring me thousands of new contacts regularly. Each system is implemented in such a way that once put in place I need take no further action. Many of these systems were conceived after I read Paul Myers' incredible book, The Amazing List Machine. Using techniques from this book and those I brainstormed after reading this book several times, I honestly have all of subscribers I want. If I increase subscribers, contacts, and leads much more I would be forced to hired additional employees. That wouldn't be such a bad thing except that at some point I would exceed span-of-control that I feel comfortable with. It would force my business to turn into type of enterprise I don't want since I built an online business to afford me more leisure time :-)

If you have not already read Paul's book, I consider it essential reading. Grab a copy by visiting: http://williecrawford.com/cgi-bin k.cgi?paul

If you want new subscribers SUPERFAST you absolutely MUST check out LEAD FACTORY. I most recently added just over 11,000 new subscribers using this service. They were highly targeted subscribers and I know I will recover 30 times my expense. It is very important that you know lifetime value of your list members before you use a service like this though. A simple way to approximate this is to divide how much money you think you earned through your list over say 2 years by number of list members you have. This approximates how much each member is "worth." This is very simplistic but gives you an idea of most you should be willing to spend to attract new list members.

Check out highly recommended Lead Factory at: http://williecrawford.com/cgi-bin k.cgi?leadfactory

If you struggle to get new subscribers, I have just shown you how to get all of new subscribers you can use. The key is that they need to be highly targeted. Set up a number of systems similar to mine and you will find that your list building challenges are solved!

If you'd like to see my survey system in action, go to: http://williecrawford.com/build-list.html