What was he doing? He was solving our problem. He didn't even mention disk storage, or printer speed, he simply told us benefits of what a computer from his company could do for us. That salesperson got order, and we have been dealing with them ever since.

If you are doing business, or trying to, you must gear your program to meet needs of your prospects. If you're selling a product, most people don't really care about how it's made, or how it's designed. They want to know "what is in it for them". Put a different way, what benefits will I get by dealing with you, rather then someone else.

If you are selling an "opportunity" or affiliate program, that thousands of others are trying to "hawk" at same time, why should they buy from you? If you hope for a chance of succeeding, this is a key issue that must be addressed. Face it, most people don't, and then wonder why they fail.

Stress personal relationship and help you will give them. Most people who are new to trying a program of this type, need a lot of help and guidance. If you can promise, and deliver this type of help, you have a much greater chance of getting them as a customer than someone who doesn't.

If you are in market for a raincoat, what is primary thing you want? While fact that it is double stitched and made out of high grade material is great, want you really want is to keep dry when it rains.

If you are to succeed, you have to figure out what other people are looking for. While they are really looking for a "steak", it will be "sizzle" that will sell them.

Does this mean that you must meet your goals every single day? No - rather it is a guide. If there is a cook-out planned with company coming over, should you ignore your guests just to meet your goals? Of course not! But those goals have to be met under any circumstances. While you can delay them for a day, next day you will find yourself with a double load. I prefer to try to meet goals that I know I won't meet on a certain day in advance. That way, I can relax in social session without having that "Sword of Damocles" hanging over my head.

Let's take a real life example. Suppose you are in network marketing, and of course one of your goals should be to enroll new recruits. This can be done a number of ways, and making calls to new prospects will be one of your daily chores. Set a goal of how many calls you will make on any given day. Once you meet that goal, you can either do other things to promote your business, or simply relax. If you "goof off" however and don't meet that goal for whatever reason, you are only hurting yourself if you don't make it up.

Personally I prefer working seven days a week. Granted, I don't work a full work day, but by spreading work out like this, it gives me a lot of free time everyday. Others might prefer having definite days off, but you have to adjust your goals accordingly. In other words, if you are going to work at home, and have all of its benefits, you have to be in control.

If you are "out of control" your home business will not prosper, and you just might find you have to return to that regular job, from which you so desperately tried to escape.